This essay analyzes the competitive advantage of Greggs, a leading bakery retail chain in the UK, focusing on its coffee products. It examines Greggs' positioning strategies, competitive advantage methods, and the role of functional areas like marketing, finance, operations, and human resources in achieving success. The essay also explores the impact of PEST factors and the importance of value addition and customer satisfaction in building a strong brand image. Desklib provides past papers and solved assignments for students.