Competitive Advantages of Coca Cola Company: Report

Running head: COMPETITIVE ADVANTAGES OF COCA COLA
COMPETITIVE ADVANTAGES OF COCA COLA
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1COMPETITIVE ADVANTAGES OF COCA COLA
The discussion aims to analyze the competitive advantages possessed by The Coca cola
Company in comparison to its other competitors in the global market. The discussion describes
the company’s strategy and methods to secure its top position. It also provides some
recommendations that the company needs to follow.
The Coca-Cola Company is the highest producer, supplier and wholesaler of carbonated
beverage in the world that is Coca-Cola. This company is best known for its soft drink coca cola.
It owns top four soft drink brands namely Coca-Cola, Sprite, Diet Coke, and Fanta (Coca-Cola
Global, 2017). The company also sells Barq's, Dr Pepper, Minute Maid, Crush, and many other
products. The coca cola company has a tough competitor in market, which is PepsiCo. A strong
growth of the company can be seen over the past five years. It seems that it has grown faster than
the entire global industry. The strength of its brand, continuous investment and successful
strategy has helped the company to achieve the success. The Coca Cola Company is also
benefitted from its highest position in the international market. On the other hand, PepsiCo its
rival, only has sufficient brand recognition to challenge TCCC. The Coca Cola Company has
always been benefitted with its history, which has contributed to acquire it present position.
Competitive advantages of the Coca Cola Company
 Coke FEMSA has been the largest bottle producer in America with total sales volume in
2006 and the second largest bottler in the world.
 FEMSA of Coca cola offers the best management training to their stuffs in order to uplift
the abilities and exchange experiences.
 Coca-Cola FEMSA had collaborated with Coke and decided to work and cultivate
advanced trade models. This has maximized their sales revenue (Peng, 2016).

2COMPETITIVE ADVANTAGES OF COCA COLA
 It has taken over Jugos del Valle it is the biggest juice producing company of Mexico and
Brazil. This step has been taken to increase the brand’s presence in Latin America.
 Coca-Cola FEMSA maintains brilliant relationships with its consumers. The company
focuses in customizing its entire portfolio of packages as well as beverages according to
the needs of its customers.
 The company has a great portfolio of beverages to offer to the consumers. Not only that,
the company keeps on including new promising categories of products in order to capture
bigger market share.
 To make stronger bonds with its consumers and satisfy their requirements, Coke has
decided to open one-stop shops in all over the world by offering complete categories of
beverages like packaged water, sparkling drinks and juices.
 Coke's team members are dedicated and always remain involved in processes related to
the production as well as the organization (Wagner III & Hollenbeck, 2014). These team
members are prompt to handle any kind of socio political competitive and economic
changes in the organizational environments.
 The company always tries to encourage inventive business solutions in order to increase
its productive and distributive capacity to heighten operation efficiency.
 The Coca cola Company with its strong structure takes care of all challenges in the
industry. The challenges can be cost cuttings across the industry or surplus maximization
with strong promotions (Arcese, et al., 2015).
 International business in bottled water and soft drinks is low because these are of low
value comparing to the products of the Coca Cola company. The company analyses the