Competitive Analysis of Apple

Running head: COMPETITIVE ANALYSIS
Competitive Analysis
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COMPETITIVE ANALYSIS
1
Introduction
The report throws light in analysing the major trends which are taking place in the
general environment of Electronics and Technological Segment in which Apple operates in
the Australian economy. Apple is one of the American multinational technological
organization which is headquartered at United States of America and they have their presence
in Australia as well. Apple Inc serves in more than 500+ retail stores till the year 2019 and
the number of employees employed in the company is 137000 till 2019. In the report, the
PESTEL analysis, analysis of impact of PESTEL Analysis on Apple and monitoring of the
trends play a vital role in improving the effectiveness of the company in the market
successfully.
Identification of Major Trends in General Environment of Australia
Political Analysis- There is stability in the political condition in the Australian
economy which makes them effective and creates the opportunity for the companies.
Australia is having a close relationship with the United States of America, and therefore, it is
helpful for them in attracting large number of investors in starting their business (Zhu & Gao,
2019). The business climate of Australia becomes the hot contender for investments and it is
efficient in making investors feel confident in the purchases.
Economic Analysis- There is high level of economic stability in the developed
countries such as in Australian economy which creates opportunities for growth of Apple Inc.
Australia holds the 13th position in the largest economy worldwide and the growth is the good
sign for the companies in different sectors in achieving the greater profit (Vallati & Grassi,
2019). However, the problem only stems from the rate of taxes which is 30 percentage,
however, it does not affect the different businesses though, when the company has the
turnover of less than $25 million.

COMPETITIVE ANALYSIS
2
Social Analysis- Australian economy is considered to be multi-cultural as well as
multi-racial country. There are three major social classes which includes working, middle as
well as upper class. In case of the different electronic companies which are planning to
expand their business operations in Australia, they have the ultimate capability in achieving
the high rate of success and profitability (Sanclemente-Téllez, 2017). The entire Gross
Domestic product of the entire Australian economy is high which is wealthy approach for the
companies in an appropriate manner. Australia puts high emphasis on the higher education
which means that it is the effective aspect for the growth of the companies in economy of
Australia.
Technological Analysis- Australia is mainly known for the technological innovations
approach which makes them efficient in achieving the high level of success. Most of the
research and development mainly contributes to more than 40% of the effectiveness in the
industries which are setting up (Patrutiu-Baltes, 2016). On the contrary, there has been a new
law imposed by the officials of the government regarding the encryption. It allows police and
security for accessing the encrypted messages which will be effective for the success of the
company.
Legal Analysis- There are pressure from the governmental policies and procedures
which can be impacting the effectiveness of Apple Inc in the market. In the digital age, the
legal external factor can be affecting Apple Inc business in Australian economy (Olson et al.,
2018). In Australia and in US, the companies have faced high level of threat and legal battles
regarding different policies on the third-party repair services.
Environment Analysis- There is business sustainability trend in the Australian market
which will be effective for the companies in starting their business. As per the sustainability
reports which have been analyzed in the Australian economy, it will be capable of managing