Competitive Analysis Report: Business and Market Strategies Review

This report provides a critique of the competitive analysis technique adopted by various companies. It examines the introduction, analysis, conclusion, and recommendations of a competitive analysis article. The introduction discusses business sustainability, while the analysis section focuses on research conducted on companies like Nike, Toms, and Warby Parker, highlighting their strategies for societal contribution. The conclusion emphasizes the effectiveness of these strategies in building a strong brand image and benefiting society. Recommendations include expanding research methods and justifying the selection of specific companies. The report acknowledges the limitations of the article, such as the limited research methods employed and the need for more detailed analysis. The report overall highlights the importance of a well-defined research approach and the need for companies to maintain their strategies consistently to achieve long-term sustainability and build a strong brand image by serving the society.

Running head: COMPETITIVE ANALYSIS
Competitive analysis
Name of the student
Name of the university
Author note

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The paper was overall great. It felt good to read the entire paper. There is no need to
change anything. The only change that could have been done is the paper could have
been written in much detail. All the parts were clearly stated like introduction, analysis,
conclusion and recommendation.
Introduction
The essay is the critique of the competitive analysis technique adopted by many
companies. The essay briefly comments on the article based on the competitive analysis. By
reading the introduction of the article it is easy to understand and expect what is covered in
the entire article. The introduction consists of the business sustainability. It clearly states the
fact that different businesses adopt many strategies in order to sustain in the market and to
build good reputation in the market. However the introduction does not clearly mention the
strategies or the methods that are employed by the companies to sustain themselves.
Good explanation!
Analysis
The analysis is portion is clearly mentioned. The research process is also clear. An
extensive research has been done on many companies and the process who has adopted the
strategies to sustain. It consists of the details of the companies who have adopted the strategy
of doing well and sharing the products and the profit to serve the society. The research
included the companies like Nike, Toms shoes and Warby Parker. The analysis usually
consists of the results of the researches that are conducted. The article is the article of
competitive analysis and it has been observed that a good comparison among the companies
has been conducted. Therefore the analysis can be referred to be a detailed one. The only

3COMPETTIVE ANALYSIS
criticism of this portion is that it is there is not three well defined research methods in the
article.
This portion has been written well!
Conclusion
The major points that are drawn in the conclusion and the recommendation section is
that the concept of serving the society by sharing the profit and the products is that they are
effective and builds a strong image of the organization. It also benefits the society and the
ones who are deprived. The recommendation portion consists of the limitation of the process.
The limitation consists of the fact that the companies do not maintain the strategy for a longer
period of time and they do not expand. The company does not maintain this consistently. This
is the biggest limitation that is involved in this. They are quite relevant and they make sense.
This brings the proper idea of sharing and highlights the reason why the people would love
those companies who loves to share. It justifies the way the company should adapt in order to
sustain. Usually conclusion summarizes the relevant points of the matter and the
recommendation states the scope for improvements. The conclusion and the
recommendations therefore are clear and relevant.
Recommendation
The only thing that it left behind is the reason of adopting only limited method of
conducting the research. The research has been done by applying limited resources. The other
question that is left unturned is the reason of conducting research on the selected companies.
Apart from this there is no major question that is left unanswered. The article has justified all
the points. The language could be more ornamental and more designed.

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Bibliography
“Glasses & Prescription Eyeglasses.” Warby Parker, www.warbyparker.com/
“Nike and Lance Armstrong Launch the LIVESTRONG™ Collection.” Nike News,
news.nike.com/news/nike-and-lance-armstrong-launch-the-livestrong%E2%84%A2-
collection
She, P., Chu, Y., Liu, C., Guo, X., Zhao, K., Li, J., ... & Deng, A. (2016). A competitive
immunoassay for ultrasensitive detection of Hg2+ in water, human serum and urine
samples using immunochromatographic test based on surface-enhanced Raman
scattering. Analytica chimica acta, 906, 139-147.
Toms. “The One for One® Company.” TOMS® Official Site, TOMS, www.toms.com/