Competitive Business Environment Analysis 2022

Running head: MANAGEMENT
Competitive Business Environment
Name of the Student:
Name of the University:
Author Note:

1MANAGEMENT
Table of Contents
Part 1................................................................................................................................................2
1. PEST and SWOT Analysis and How Business Use the Tools....................................................2
2. Explanation of How the Political and Economic Factors Affect the Business............................2
3. Current Factors that Affects Business Now and In Future..........................................................3
Part 2:...............................................................................................................................................3
1. Analysis of how Political Factors would Impact Ryanair in Future............................................3
2. Analysis of how Economic Factors would Impact Ryanair in Future.........................................4
3. Analysis of how Social and Technological Factors would Impact Ryanair in Future................4
Part 3................................................................................................................................................5
Actions taken by Ryanair to Gain More Customers:.......................................................................5
References:......................................................................................................................................7

2MANAGEMENT
Part 1
1. PEST and SWOT Analysis and How Business Use the Tools
PEST Analysis which refers to the political, economic, social and technological refers to
the management method where an organization is able to assess the external factors that
influence the operation for becoming increasingly competitive in market1. On the other hand,
SWOT analysis refers to the internal strengths and weakness along with the external threats and
opportunities2.
Businesses use the SWOT analysis for understanding the strengths and weakness of the
business that would help in influencing the ability of taking advantage of newer opportunity3. On
the other hand, businesses use the PEST framework for monitoring and analyzing the factors of
the macro environment that might have profound impact on the performance of the organization4.
The tool is particularly useful for starting a newer business or entering foreign market.
1 A Gupta, "Environment & PEST Analysis: An Approach To The External Business Environment." (2013)
2(1) International Journal of Modern Social Sciences.
2 H Yuan, "A SWOT Analysis Of Successful Construction Waste Management" (2013) 39 Journal of Cleaner
Production.
3 G Brooks, A Heffner and D Henderson, "A SWOT Analysis Of Competitive Knowledge From Social Media For
A Small Start-Up Business" (2019) 18(1) Review of Business Information Systems (RBIS).
4 PS Aithal, "Study On ABCD Analysis Technique For Business Models, Business Strategies, Operating Concepts &
Business Systems." (2016) 4(1) International Journal in Management and Social Science.