Competitive Marketing Assignment Report

Running head: MARKETING
Competitive Analysis and Marketing Considerations
Name of the student
Name of the university
Author Note:

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MARKETING
Table of Contents
Introduction................................................................................................................................3
Direct Competitors.....................................................................................................................3
Product offered by competitors..................................................................................................3
Figure No 1: DC Comics Merchandise..................................................................................4
Advantages of the competitor’s product....................................................................................4
Advantages of the Disney/ Marvel Product...............................................................................4
Figure No 2: Marvel Online Store.........................................................................................5
Target Customers of the product................................................................................................5
Product/ Service Appeal over the needs of the customers.........................................................6
Advertisement Planning.............................................................................................................6
Advertisement Appeal rate.........................................................................................................6
Highlighting of the value or Unique products............................................................................6
Types of marketing that will be used to attract customers.........................................................6
Distribution of the Products.......................................................................................................6
References..................................................................................................................................7

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MARKETING
Introduction
The following report is based on the identification and description of the competitive
landscape for a specific product. The report has chosen the Disney clothing along with its
subsidiary Marvel as the main company. Though Disney along with Marvel has been better
known for different kinds of media and entertainment programs, the report here has dealt
with their subsidiary that produces T-shirts and other kinds of clothing accessories
(shopdisney.com, 2019). The different perspectives related to the competitive business
environment has been presented here in this report.
Direct Competitors
The company has established a good name for itself in the clothing market with theme
based T-Shirts based on different superheroes and superhero series like Iron Man, Black
Panther, The Avengers and Many more as such. Disney has some direct competitors in the
form of some other major media companies. Tis includes the likes of DC Comics, Sony
Corporation and Viacom which are directly the competitors of the company.
Product offered by competitors
The major products offered by the competitors are similar in nature which are
different form of T-shirts and major clothing accessories. DC comics has a dedicated range of
clothing products that are sold by them. This includes Batman themed or Justice League
themed Superhero T-Shirts. This kinds of the T-Shirts has a strong appeal and is able to
attract customers with ease.