Competitive strategies2Executive summaryThe competitive strategy may be defined as the long term ideas of a specific business in order to obtain competitive benefits over its contender in the industry. The main objective of the competitive strategy is to know the relative benefits of the industry, understand the numerous strategies of players and selecting the suitable strategy for the competitive advantages. The competitive strategy allows the business to shape out how companies need tostay and operate in an industry and obtain the competitive benefits over its players in the same industry.
Competitive strategies3Table of ContentsExecutive summary...............................................................................................................................2Introduction...........................................................................................................................................4Global strategy (food industry)..............................................................................................................5Coco-cola global strategy:.................................................................................................................5McDonald’s global strategy:..............................................................................................................6Competitive strategies (Car industry)....................................................................................................8Honda Target market.........................................................................................................................8Modes of entry..................................................................................................................................8Ford introduction and strategy:.........................................................................................................9Target market and modes of entry..................................................................................................10Conclusion:..........................................................................................................................................11References...........................................................................................................................................13
Competitive strategies4IntroductionThis report explains the competitive strategy of the different industry that is food industry (Mcdonald’s and Coco-cola) and car industry (Ford and Honda). The report analyzes the competitive strategy of these industries on the basis of global strategy as business model change and targets markets and modes of entry.
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