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Report on Competitive Strategy of Coca-Cola Company

   

Added on  2020-04-07

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Competitive strategy 1Competitive Strategy by [Name] Course Professor’s Name Institution Location of Institution Date
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Competitive strategy 2Competitive StrategyCompetition is inevitable for businesses. These are due to the availability of many entrepreneurs transacting same goods and services since they view the business as attractive and with huge profits. Therefore, a firm must be competitive to attract more customers who will, in turn, increase their profit margin (Wagner III, and Hollenbeck, 2014). There is a guarantee of theperpetual existence of the business in the market. Stakeholders and managers must ensure that the firms meet the needs of the customer adequately to secure market of its goods and service. Customers are the critical people for enterprises and managers must strive always to make their needs satisfied. Happy customers will return for more goods and services from the firm and also help its marketing. Business must have a competitive edge in the market to be successful. Companies always use the ‘Blue Ocean' strategy as a competitive strategy to avoid competition (Kim, and Mauborgne, 2014). It aims at firms identifying ‘blue oceans' which are areas without competitors and then starting their businesses in those areas. These make the firms have no competitors thus increasing the market of its sales. These reports will focus on Coca-Cola Company which is in the food and beverage industry and look for the ways the management makes it have a competitive advantage in the market. Coca-Cola Company is located in Atlanta in America and the largest firm in the beveragesector but with Pepsi as the major competitor. The company management is qualified to ensure the decisions made make it successful. The high group sales are as a result of many reasons such as foreign direct investment. These means the ability of a firm to invest in the international market with the aim of making more sales. Coca-Cola has branches many countries, and this makes the business has attracted a large market base. The firm has quality products that meet the customers' needs. These have been achieved by employment of qualified employees as it has a
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