Competitive Strategy Case Study 2022

Running head: COMPETITIVE STRATEGY
Competitive strategy
Name of the student
Name of the university
Author note

COMPETITIVE STRATEGY1
Table of contents
Introduction........................................................................................................................2
Discussion..........................................................................................................................3
PESTLE.............................................................................................................................3
Porters’ five forces.............................................................................................................5
SWOT analysis..................................................................................................................7
Conclusion.........................................................................................................................9
Reference list...................................................................................................................10

COMPETITIVE STRATEGY2
Introduction
Establishing competitive advantage has become one of the important strategic
initiatives adopted by the companies (Fleisher and Bensoussan 2015). With the help to
competitive advantage, the companies get chance to reduce the power of competitors in
the market. Analyzing the significance of competitive advantage, it can be said that in
terms of ensuring the better and grated value to the customers, it is essential. The
purpose of this study is to shed light on different competitor analysis model and those
impact on the organizational success by providing examples from different sectors.

COMPETITIVE STRATEGY3
Discussion
PESTLE
In terms of understanding the external environment of an organization, Pestle
analysis is being considered as one of the important strategic tool. In terms of reducing
the business threats, the PESTLE analysis is being conducted based on the Political,
economic, social, technological, legal and environmental components (Noe et al. 2017).
Government provides the suitable environment for managing accessing the
market suppliers. Depending on the political stability in a country, companies get
chance for managing market access in proper manner. As an example, it can be said
that the political factors in developing countries have brought bundle of opportunities
to expand its business.
The economic factors include the interest rates, economic growth, inflation
rates, unemployment rates, exchanges rates and income level of the customers
(Jambulingam, Joshi and Kathuria 2018). It cannot be ignored that these factors have
both the direct and indirect impact in case of ensuring the company growth. Depending
on the purchasing power of the customers, the demand and supply in the economy get
affected. It is true that declining unemployment rate has ensured the high economic
growth in Wesfermers.
The dimensions of social factors are important for representing the impacts of
demographic characteristics of the target market. The social characteristics include the
population trends such as lifestyle, health consciousness, career attitudes and many
more (Chen et al. 2017). These factors are important for the marketers in case of
targeting the potential customers. Social factors get influenced the economic status of
the particular country. As an example it can be said that numbers of UBER users in all
over the world has got increased as the company provides the accessible and user
friendly services and by showing the gratitude the company provides affordable rides.
On the other hand, Nike is another popular sportswear manufacturing brand that has
introduced high quality of products for satisfying the heath needs of the customers.