Competitive Strategy: Domino’s Pizza

RUNNING HEAD: COMPETITIVE STRATEGY 0
Competitive
Strategy: Domino’s
Pizza

COMPETITIVE STRATEGY 1
Executive Summary
Incorporated in the year 1960, Domino’s Pizza Inc. was established by two brothers. In 1983,
Domino’s became global and hires about 10500 people among their 8700 stores globally. The
pizza organization is highly competitive and has a well-established market. The popularity of
technology and the internet is changing the procedure of ordering a pizza. Inside the
Domino's industry, numerous attributes make it emerge from other industries. Domino's takes
a very solid brand image. They can grip clients because of their image. Nevertheless, the
reduction in the economy has forced numerous consumers to keep down in their spending,
bringing about lower revenues. By this, Domino's could use the spreading development in the
inexpensive food organization in China and India further strengthening their good wealth.
In any case, a new marketplace comes up with a new challenge, which is a threat to
Domino’s industry. Within a short period, the company should emphasis on providing then
more coupons, and enhance sales and combat with tough competitions. The organization can
also an emphasis on refining the online procedure. In the long term, Domino’s should focus
on their customer's relationship which will result in increasing the market share. This report
reflects the competitive strategy of the association the factors affecting the organization
performance and the recommendation which should be followed by the company to achieve a
huge success.

COMPETITIVE STRATEGY 2
Table of Contents
Introduction................................................................................................................................3
Domino’s- Business Strategy.....................................................................................................3
Internal environment..............................................................................................................3
External environment.............................................................................................................7
Macro environment............................................................................................................7
Industry environment.......................................................................................................10
Recommendations................................................................................................................12
Recommendation 1...........................................................................................................12
Recommendation 2...........................................................................................................12
Recommendation 3...........................................................................................................12
Recommendation 4...........................................................................................................12
Recommendation 5...........................................................................................................13
Recommendation 6...........................................................................................................13
Recommendation 7...........................................................................................................13
Recommendation 8...........................................................................................................14
Conclusion................................................................................................................................14
Bibliography.............................................................................................................................16

COMPETITIVE STRATEGY 3
Introduction
The resolution of the report is to emphasize the focus on the business plan of Domino's pizza
(Australian operation). Domino’s pizza is a global pizza delivery organization whose
headquarters are in Ann Arbor, Michigan, United States. Domino’s pizza has the unique chief
franchise privileges for their brand and their network in France, Australia, and the
Netherlands.
Management of Domino’s organization has communicated locally, nationally and
internationally. Domino’s pizza consists of the detailed store development program which
able to find out the geographical area in which new stores are to be developed. The report in
2003 of future foundation shows that adults in the UK eat out /take-away approx. 70 times in
a year. This reflects that there is no need for many shops in one particular area. Domino’s
pizza emphasis more on the phone-call system (Kollewe, 2016).
This report will emphasis on the theoretical concept of the Dominos company in relation to
their environment i.e. internal environment as well as external environment. It will also focus
on the organization resource and capabilities, various concepts such as VRIN /VRIO.
Domino’s- Business Strategy
Internal environment
If an association want to achieve a competitive benefit, then the organization should utilize
their assets, capabilities and core capabilities to its advantages. One of the examples of this is
Domino’s pizza; Domino’s pizza has used their resources and their efforts in such a way that
they now have a tag that Domino's has received it a competitive gain in the market. Dominos
has well established a developed technology platform that helps them in making sales to its
customer’s worldwide. According to the recent information, their online sales hit a 60% mark