Competitive Strategy: Tools for Gaining Competitive Edge

Competitive Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
1. Porter Five Force Analysis......................................................................................................3
2. ANSOFF Matrix......................................................................................................................5
3. Input-Output Model................................................................................................................6
CONCLUSION................................................................................................................................7
REFRENCES ..................................................................................................................................8

INTRODUCTION
The long-term plan of firm for gaining competitive edge over their competitors within
industry is referred to as competitive strategy. It aims at creation of defensive positioning within
business through which superior return on investments can be attained. Strategies plays crucial
role when industry is highly competitive as well as customers are provided with identical
products or services (Madsen and Walker, 2015). Basically, it denotes future oriented plans that
have been enforced by an organisation for creation of affirmative position within specified
sector. It assists business entities to generate high return on investment as compared to their rival
firms within marketplace.
Along with this,an example is taken to understand the concept of competitive strategies
for this Coles Supermarkets is taken into consideration. It was founded on 1914 and is
headquartered in Victoria, Australia. It is retail as well as consumer service chain and Australian
Supermarket. It comprises of 3 tools for development of strategies as well as their utilisation
within business. The tools which have been used are Porter's five force model, Ansoff Matrix
and Input-Output model. They are liable for providing knowledge associated with three major
aspects of firm i.e. business sector, strategies and functional graph.
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