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SCM523 - Competitive Strategy of Starbucks

   

Added on  2020-03-02

7 Pages1245 Words66 Views
Competitive StrategyTheory & Models

ContentsOrganization 1: Starbucks................................................................................................................1Description...................................................................................................................................1Application of the theories in Clips.............................................................................................1Organization 2: Walmart.................................................................................................................2Description...................................................................................................................................2Application of the theories in Clips.............................................................................................3References........................................................................................................................................5

Organization 1: StarbucksDescriptionIt has been seen that Starbucks is one of the best producer of the coffee beams and they serve the best coffee products to its customers. The company has been able to maintain a high-class customer service for all the people who come and take its taste. As per the views from Ghemawat, we are following the CAGE framework which includes the Cultural, Administrative, Geographical and the Economic standards to handle the different strategies of the company. Here, the focus is mainly on how it is important for the company to work on the development when compared to any of the local competitors. Application of the theories in ClipsWith the assessment of the CAGE theory, it is important to focus on the trading, capital and the information flow where there are different languages and the ethnicities setup for the social network. Ghemawat focus on the framework where the international strategies are mainly to make the distance visible for the managers and pinpoint the differences which are set in and around the countries. It is also easy to compare the markets with the perspective of how the company is able to measure the distances in a defined manner. The emphasis is on the dependence over the industry that affects the transportation cost and dealing with the heavy products. (Ghemawat, 2001). Here, the brand is about how the geographic and the economic standards are maintained under a centralized market with the approach of handling the coffee product with applying less cost for the labor. The theory is based on the maintenance of Starbucks and working over the management that needs to fulfill and check all the important issues so that it is easy to meet and work with the management positions effectively. The

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