Competitive Strategy Analysis

COMPETITIVE STRATEGY
ANALYSIS

INTRODUCTION
Woolworths and Coles are the
two major organizations that
have been dominating the
retail industry of Australia.
More than 80 percent of
shares in the Australian retail
industry has been captured by
Coles and Woolworths as they
have been able to form an
effective position in the
industry with the help of the
products and services (Rankin
2017).

SUMMARY OF CASE STUDY
The supermarket or retail based
industry of Australia has been
analysed in the provided case study.
The two major organizations that are
a part of the effective operations of
the retail industry include, Coles and
Woolworths. The impact related to
the entry of a German organization
named Aldi in the Australian retail
industry has been analysed in the
case study (Sutton-Brady, Taylor and
Kamvounias 2017).

SUMMARY CONTINUED
........
The business based strategies and
different advertisements that are
developed by the organizations
have been able to affect the
competitive position of Woolworths
and Coles in the industry. Major
changes have occurred in the
levels of competition in Australian
retail industry and the operations
of a global organization like, Aldi
(Yao and Oppewal 2016).