Competitive Strategy Analysis

Running head: COMPETITIVE STRATEGY ANALYSIS
COMPETITIVE STRATEGY ANALYSIS
Name of the Student
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Author Note

1COMPETITIVE STRATEGY ANALYSIS
Executive Summary
The report is based on the analysis of the external macro and micro environment related
aspects that are able to influence Domino’s Pizza Australia. The macro environment based
factors that have been considered mainly include, the social aspects and the economic aspects
as well. Porter’s five forces tool is used in order to study the industry in which Domino’s
Pizza Australia is operating currently. Recommendations have been provided based on the
future strategic direction that can be implemented by Domino’s Pizza Australia in order to
develop the operations. The growth strategy and generic strategy of the firm have also been
analysed in the report in details.

2COMPETITIVE STRATEGY ANALYSIS
Table of Contents
Section One – Introduction............................................................................................3
Section Two – Analysis of the internal environment.....................................................3
a. Discussion of the resources of Domino’s Pizza Australia.....................................3
b. Discussion based on two journals..........................................................................4
Section Three – Analysis of the external environments.................................................5
3.1 Analysis of the macro-environment.....................................................................5
a. Analysis of two macro-environmental trends....................................................5
b. Discussion of macro environment factors based on two journals......................6
3.2 Analysis of the industry environment..................................................................7
a. Analysis of industry environment......................................................................7
b. Analysis based on the Porter’s five forces model..............................................8
c. Discussion based of micro-environment based on two journals........................8
Section Four – Recommended strategic direction.................................................9
References....................................................................................................................12

3COMPETITIVE STRATEGY ANALYSIS
Section One – Introduction
The report will be built on the study of interior and exterior environment of an
organization. The major objectives of the report are built on the study of the ways by which
the interior and external environment of the company is able to affect its processes. The firm
that has considered is Domino’s Pizza Australia.
Domino’s Pizza Enterprises Limited or DPE is biggest pizza based chain that operates
in Australia. The organization has gained the topmost position with respect to the network
sales and the network of stores that have been developed in different parts of the world. The
franchisee that has been established by the brand of Domino’s is also the largest in the world
in comparison to the other fast food chains (Dominos.com.au 2019).
Section Two – Analysis of the internal environment
a. Discussion of the resources of Domino’s Pizza Australia
Resources of Domino’s Pizza – The physical resources or stores of Dominos are
considered to be the most significant portion of operations that is developed by the company
in the market. Human resources or employees are also extremely significant for the methods
by which Domino’s Pizza has maintained the revenues and capabilities in the fast food based
market (Barros, Hernangómez and Martin-Cruz 2016). The brand value gained by Domino’s
and the partnerships which are developed in different parts of Australia are considered as
highly significant for the growth of the firm in the fast food industry that is extremely
competitive in nature (Daspit et al. 2017).
Competencies of Domino’s Pizza – The core capabilities that have been gained by
Domino’s Pizza Australia are built on the strengths that is gained by the firm in order to
dominate the pizza industry. The firm has also been able to develop a leader in the home