Competitive Strategy and Innovation

Competitive strategy
and innovation

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
What are the resources and capabilities of Harley-Davidson, And how do they grant the
firm competitive advantage to compete in the motorcycle industry?....................................3
How effectively Harley Davidson’s strategy is implemented and how the firm exploit its
key strengths while protecting itself from its key weaknesses?.............................................6
What threats to its continuing success does Harley Davidson face, and how should it
respond to current & future challenges..................................................................................9
CONCLUSION........................................................................................................................10
REFERENCES.........................................................................................................................11
Books and journals...............................................................................................................11

INTRODUCTION
Business environment is changing continuously and it is important for an organisation
to identify the different business opportunities and form the competitive strategy where it can
bring innovation in new technology for getting the competitive advantage within the business
(Holgersson, Granstrand and Bogers,, 2018). Harley-Davidson is one of whose company
which also bring Innovation and new competitive strategy for increasing their business and
running it for a long period of time. Harley Davidson motorcycle manufacturing company
was founded in 1903. In this report discussion about the resources and capabilities of Harley
Davidson and how do company grant competitive advantage within the motorcycle industry.
In the middle of the report, there is discussion about effective implementation of the
strategies by minimising the weakness with the strength of the organisation. In the end of this
report, there will be identification of the threats which are in front of the organisation for
getting the continuous success and the challenges which organisation is facing and how can it
be reduced them.
MAIN BODY
Harley-Davidson is the leading motorcycle manufacturer in global world which was
founded in 1903. Harley Davidson is famous for its style and customised bikes that give rise
to the chopper motorcycles style. The company was founded by William as early in a small
town where he owner motorbike workshop which customise the bicycles (Johnson, 2016).
Companies operating at global level where its different type of motorcycles to number of
nations. This Company always ahead of the competitive strategy where it used to
manufacture quality products where it can easily compete within the market from its
competitors
What are the resources and capabilities of Harley-Davidson, And how do they grant the firm
competitive advantage to compete in the motorcycle industry?
There are number of resources and capabilities which organisation has two causes for
working in a competitive environment. Harley Davidson is also working within this
environment and it also requires the resources and capabilities which must be identified for
getting the competitive advantage within the market and motorbike industry (Salunke,
Weerawardena and McColl-Kennedy, 2019)VRIO analysis can be used for identification of
these resources and capabilities of the organisation which will grant company the competitive
advantage within the motorbike industry. This analysis is stated below.

VRIO analysis: this is the frameworks which is used by the different business units for
getting and identifying the resources and capabilities of the business and classify them into
the valuable, rareness, imitable and organise. According to the analysis of Harley-Davidson it
is founded that company have four main resources which are financial resources human
resources technology and supply chain. The further analysis of all these resources is stated
below.
Valuable: valuable resources which have greater important for the organisation as compared
to other sources of the firm. Context of Harley-Davidson these valuable resources are
financial resources human resources technology and supply chain of company (Rothaermel,
2016). These four are most valuable resources for the organisation which provide company a
moderate level of advantage within the market as compared to other competition.
Financial resources: financial resources of the company are the strongest and
valuable part for the organisation because Harley-Davidson follow-up proper structure of
financial resources where it take investment in the form of issuing shares and debentures as
well as from commercial banks. This is Important and valuable resource for the organisation
because of their effectiveness and lead to the organisation.
Human resources: employees of the runner also valuable for the firm because they
provide the innovation and technology within the organisation because of their effective
training and management within the also valuable for Harley-Davidson.
Technology: Technology is the most valuable resources for because it provides
number to the company for expanding its business where early use different type of motor
system and new and innovative ideas within motorbikes with the help of technology.
Supply chain: Harley has a proper supply chain management which also act as a
valuable resource for the organisation because cover various Nations on the globe which
required a specific supply chain management system it is a valuable resource for
organisation.
Rareness: It include the real name of the resources within the organisation that how are the
resources are for organisation use (Desyllas, Miozzo, Lee and Miles, 2018)