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Competitive Strategy - Analysis Of Two Organizations (Amazon & Apple)

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Holmes Colleges

   

Competitive Strategy (HI6006)

   

Added on  2020-03-04

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In this document, we will discuss the business strategies of Amazon and Apple. Amazon is an e-commerce site that is the largest retailer in the world based on the internet concerning sales and market capitalization. Apple is a multinational organization that is involved in designing, developing, and selling consumer electronics, online services, and computer software. Everyone is aware that Apple is the company that is most valuable in the whole world.

Competitive Strategy - Analysis Of Two Organizations (Amazon & Apple)

   

Holmes Colleges

   

Competitive Strategy (HI6006)

   Added on 2020-03-04

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1Competitive Strategy<Student ID><Student Name><University Name>
Competitive Strategy - Analysis Of Two Organizations (Amazon & Apple)_1
2Amazon Amazon is an e-commerce site which is the largest retailer in the world based on the internetwith respect to sales and market capitalization. Any type of business cannot continue to functionin the same way forever. As the time changes the conditions of the business have also beenrestructured and the strategies are planned for keeping their business on track. So here, let’s havea quick look at how the business of the firm Amazon has restructured their business strategies forexpanding as the biggest online retailer and this is the reason why I have selected this companysince it is excelling in its respective field at present in the market (Huo et al., 2014). The generic corporate strategy of Amazon can be defined as the concentric diversification. Thisstrategy of the firm is mainly based on leveraging the capabilities of technology for the successof the business and it also follows the cost leadership strategy which is aimed at offering thesupreme value to their customers at the lowest price along with wrapping their business aroundthe customer so that they find Amazon as the first go-to the portal site if choosing to shop online.However, the strategy that is chosen by Amazon has paid off well for them as it can be noticedfrom the fact that it is the largest online retailer all over the world and constantly it has been theleader in the market place in which ever it is operating (Acquaah & Agyapong, 2015). Amazon isconsidered to be one of the leaders that are pushing innovative new models in the business.Firstly, it has created the online market for bookstore by focusing on the long range selection atlow pricing later it has expanded the site with various other products. A small merchantmarketplace has been added by them, later, which eventually grew and started giving new andused offerings apart from their own and some of the competitive offerings are also fulfilled(Jayawardhana & Weerawardena, 2014). With Amazon web services they have expanded theircore capabilities of infrastructure into a separate platform. With the help of the Kindle, it hasgiven the chance of downloading the digital book. Amazon requires expanding globally in orderto grow quickly and for actualizing the scales of the economy along with the leveragingsynergies. In doing so it has to do the CAGE framework for international trading in acomprehensive manner. Although the current business model of Amazon is catering the needs ofthe global audience as a part of cultural and geographic segments it has to setup the local portalsin those particular countries where ever it wants to expand. For example, at present Amazon ishaving some dedicated portals in most of the countries along with India, while this kind of model
Competitive Strategy - Analysis Of Two Organizations (Amazon & Apple)_2

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