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Competitive Strategy Assignment Sample

   

Added on  2021-02-19

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Competitive Strategy
Competitive Strategy Assignment Sample_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. Porter Five Force Analysis.................................................................................................22. ANSOFF Matrix.................................................................................................................33. Input-Output Model............................................................................................................4CONCLUSION................................................................................................................................5REFRENCES ..................................................................................................................................6
Competitive Strategy Assignment Sample_2
INTRODUCTIONCompetitive strategy can be referred to as the strategic course of action that is undertakenby an entity with a view to gain an edge over competitors persisting in market place. Hereby, themajor purpose of an enterprise is to stay ahead of rival firms in order to attain growth andenhance the global market positioning (Salunke, Weerawardena and McColl-Kennedy, 2019).Gaining comprehensibility of the competitive strategy adopted and applied by rivals helps anorganisation in making decisions regarding business activities and practices. In other words, itcan be said that competitive strategy is the future oriented plan of action that is applied by acompany to create defensive position amidst the confines of particular business sector. It alsoaids a business entity in generation of relatively higher ROI than the rival firms prevailing withinthe confines of market place. This essay is based upon the practical example of Woolworths Supermarkets which is achain of supermarket, having its headquarter within Australia. It consists of 3 strategydevelopment tools along with their utility in businesses. The tools that have been selected arePorter Five Force, Ansoff Matrix and PESTLE as these tools provide knowledge of 3 mainaspects for an organisation: business sector, strategy, macro environment. MAIN BODYIn today's modern world, business entities make use of a number of strategy developmenttools in order to craft strategies for long term. A number of alternatives are available tobusinesses in this regard. Some of the most useful examples of these are acknowledged to bePESTEL, Generic Strategies, Five Forces, Input/Output, SWOT Analysis, Ansoff, Resource-Based View, Ghemawat framework. Almost every company within the confines of corporateworld today makes use of these models in order to gain an edge over rivals and succeed atmarket place. In this regard, a discussion of 3 strategical tools, namely, PESTLE, ANSOFF andFive Forces along with their practical examples is given below. 1
Competitive Strategy Assignment Sample_3

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