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Competitive Strategy Australian Supermarket

   

Added on  2021-06-18

16 Pages1038 Words90 Views
Competitive StrategyAustralian Supermarket

Introduction•This presentation is being presented in order to analyse the market condition and performance of the Australian Supermarkets. The presentation will be based on the case study of Australian supermarket and on behalf of it the strategies of the business, acquisition, and structure of the Australian supermarket will be explained.

Australian Supermarket Industry•The industry of Australian Supermarket said to be as businesses that are retailing food lines and groceries is categorized as an established industry. Companies that are competing in the established industries involve violent cost-reduction creativities, with competitive advantage developing from cost-based in place of differentiation-based factors.

Market AnalysisPESTLE Analysis•Political- The Australian Federal Government has introduced a policy of competition which protects key self-governing companies like Coles and Woolworth’s in eradicating competition.•Economic- A drop in the economic conditions of the market in Australia has affected the Supermarkets performance. •Social- Organizations working in all over Australia have to attain higher communal and public development

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