Analyzing Competitive Strategy: SWOT, PESTEL, Porters Five Forces, and PROFIT Model
Verified
Added on 2023/01/18
|10
|1758
|87
AI Summary
This essay analyzes different strategic tools such as SWOT, PESTEL, Porters Five Forces, and PROFIT Model that help companies gain a competitive advantage in the market.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Running head: COMPETITIVE STRATEGY Competitive Strategy Name of the Student Name of the University Author note
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
1 COMPETITIVE STRATEGY Introduction The essay throws light on analysing different strategic tools which play a major role in improving business operations and helping the companies to gain competitiveadvantageinmarket.Thedifferentstrategictoolswhichwillbe discussed in the essay include SWOT, PESTEL, and Porters Five Forces Model along with PORFIT model. Moreover, the strategic tools play a vital role in estimating the opportunities as well as threats that can affect the overall effectiveness of the business sand it will lead to loss for the business. Moreover, the framework is helpful in prioritization of the different complex organizations and providing framework for assessment of relative importance of the aspects. SWOT Analysis The SWOT analysis is defined as framework utilized to evaluate competitive position of organization and development of strategic planning. Moreover, SWOT analysis assesses external and internal factors which analyses the current and future potential of companies (Salavou 2015). Strengths-The strengths of the companies are the different resources along with capabilities which can be utilised as the basis for the proper development of competitive advantage (Noe et al. 2017). The different examples of strengths include patents, strong brand image, good reputation among the different customers. Weaknesses-It is inclusive of aspects which stops the organizations from performing at an optimum level and they are the different areas wherein the business requires improvement to remain competitive (Namada2018).
2 COMPETITIVE STRATEGY Opportunities-Itincludesvariablesthatincludeopportunitiesanditwill showcase different current challenges faced by company and provide them different approaches which will make them competitive (Mi 2015). Threats-It is inclusive of the different external competition present in the market that is beyond the control of the company and major issue faced by the companies is rivalry and there can be different downturns in financial aspects which canaffecttheoveralleffectivenessofthebusiness.Forinstance-SWOTof Samsung: Strengths It offers lots of models and it has huge brand recognition (Mi 2015) Weaknesses There are different issues relating to intense competition Opportunities Adopting new technologies which will improve the product Threats The market of mobile phones is dynamic and there can be failure (Mi 2015) PESTEL Analysis PoliticalFactors-Itishelpfulindeterminingcurrentpositionofvarious political parties that can create huge influence on growth of the business both positive or in a negative manner (Menonand Yao 2017).
3 COMPETITIVE STRATEGY Economic Factors-It is inclusive of examining various effects of the taxes and interest rates. Moreover, behaviour of customers is analysed in terms of the economic factors and gain more knowledge regarding the same appropriately. Social Factors-It includes the different areas which include the shared beliefs as well as attitudes of the entire population. The various factors are the growthofthepopulation,agedistribution,attitudestowardsthecareer(Laari, Töyliand Ojala 2018). Technological Factors-It includes the evaluation of the current technological aspects that can be utilized by the organizations to analyse the new techniques of producing the goods and services (Karami 2016). Legal Factors-There are different factors such as health and safety laws, advertisement related standards along with product labelling and safety which can create a massive impact on the business. Environmental Factors-It is inclusive of the different kinds of factors such as identifying the different types of environmental rules and regulations that can affect the business appropriately (Dodgson 2018). For instance-ZARA Political Political Stability Economic Fluctuating Economy Social
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
4 COMPETITIVE STRATEGY The standard of living of people is high Technological Launching of different apps for customer feasibility Legal Analysis of the different kinds of legal laws and legislation regarding fashion Environmental Asian countries require immediate fashion change Porter’s Five Forces Model Analysis Threats of the new entrants-It is the first aspect which is required to be identified by the companies as there are times when the different new companies have been able to take the position in the market straightforwardly. The new entrants have considered the respective position by offering similar products at a cheaper rate (Dodgson 2018). Threat of Substitution-It is the other aspect which is required to be analyzed by the companies as there can be other similar companies with similar businesses. These companies can offer such products to the customers at a cheap rate, and similar quality will be provided to the customers and it can be a huge threat (Danso et al. 2019). Bargaining Power of Buyers-It is the aspect which examines the consumer power along with the effect on the quality and pricing. The different customers have the power to drive down the prices and the various products which are offered by the company should become useful in the respective approaches.
5 COMPETITIVE STRATEGY Bargaining power of Suppliers-It is the aspect in which the organization judges the supplier's potentiality as the companies look for the complete uniqueness of the products. It can take place when there are a smaller number of suppliers, and become a threat for the new companies, that will be helpful for other competitors already present in the market (Danso et al. 2019). Competitive Rivalry-It is the last aspect which will be helpful for the different organizations to understand the various competitive factors of the other competitors. It can be judged through the analysis of the different products and services which are sold by those companies (Karami 2016). For instance-The porters five forces model analysis of Apple is inclusive of the following aspects which are as follows: Competitive Rivalry High aggressiveness of the different companies is high Bargaining Power of Buyers High information of buyers is the strong force Bargaining Power of Suppliers Moderate to high number of suppliers is weak force Threat of Substitutes Low performance of the different substitutes is the strong force Threat of New Entrants High cost of brand development is the weak force
6 COMPETITIVE STRATEGY PROFIT Model It is essential which is utilized by the different companies in such a manner which helps interpret the financial performance and appropriately return on net worth.Moreover,themajorcompetitiveadvantageistheoverallabilityofthe company which will be helpful in producing the different goods as well as services better than the other competitors in the market. Furthermore, the unique business model helps in showcasing the different competitive factors which plays a major role in gaining profitability in comparison to the competitors and improve the business operations to become successful. In the respective Profit model, the key three components which are being employed which can be controlled by the management are as follows: Profit Margin-It helps the companies in efficiently analysing the overall effectiveness of the different manufacturers along with selling the products (Mi 2015) Asset Turnover-It helps in explaining how the firm employs the different assets effectively and turn the same into sales (Laari, Töyli and Ojala 2018) FinancialLeverage-Ithelpsinexaminingandidentifyinghowthe managementofthecompanytriestousetheoutsidefinancingeffectively (Menonand Yao 2017) For instance-Apple uses the PROFIT Model which has proved to be useful in the management of business operations in comparison to Samsung which is the biggest competitor in the market. Apple Inc uses the Blue Ocean Strategy which assists them in becoming more competitive in the business operations. With the
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
7 COMPETITIVE STRATEGY implementation of the blue ocean strategy, the company has been able to improve the different business operations and gain competitive advantage. Conclusion Therefore, it can be concluded that SWOT, PESTEL, Porters Five Forces and PROFIT model plays a beneficial role in improving the different business operations successfully. The different examples have proved to be helpful in gaining insights on their approaches which will be beneficial. Moreover, from the different practical examples, it can be identified that it willbehelpfulin improving the business operationsinanappropriatemannerasithelpstheorganizationtobecome successful in managing the different operations. It increases the awareness of the overall business environment, analysing the strategic issues and threats which can affect the profitability of the firm.
8 COMPETITIVE STRATEGY References Danso, A., Adomako, S., Amankwah‐Amoah, J., Owusu‐Agyei, S. and Konadu, R., 2019. Environmental sustainability orientation, competitive strategy and financial performance.Business Strategy and the Environment. Dodgson, M., 2018.Technological collaboration in industry: strategy, policy and internationalisation in innovation. Routledge. Karami, A., 2016.Strategy formulation in entrepreneurial firms. Routledge. Laari, S., Töyli, J. and Ojala, L., 2018. The effect of a competitive strategy and green supplychainmanagementonthefinancialandenvironmentalperformanceof logistics service providers.Business Strategy and the Environment,27(7), pp.872- 883. Menon, A.R. and Yao, D.A., 2017. Elevating repositioning costs: Strategy dynamics and competitive interactions.Strategic Management Journal,38(10), pp.1953-1963. Mi, J., 2015. Blue ocean strategy.Wiley Encyclopedia of Management, pp.1-1. Namada,J.M.,2018.Organizationallearningandcompetitiveadvantage. InHandbook of Research on Knowledge Management for Contemporary Business Environments(pp. 86-104). IGI Global. Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017.Human resource management:Gainingacompetitiveadvantage.NewYork,NY:McGraw-Hill Education. Rugman, A. and Verbeke, A., 2017.Global corporate strategy and trade policy. Routledge.
9 COMPETITIVE STRATEGY Salavou, H.E., 2015. Competitive strategies and their shift to the future.European Business Review,27(1), pp.80-99.