Competitive Strategy

Running head: COMPETITIVE STRATEGY
COMPETITIVE STRATEGY
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Author Note

1COMPETITIVE STRATEGY
Strategy 1
I. Introduction and explanation of PESTEL framework
The framework based on PESTEL analysis is able to offer backing to the managers or
marketers of the international or global organizations in order to study the exterior macro
environment based environment. The analysis of the environment is mainly related to the
methods by which the organization can develop effective strategies in order to enter a new
country or market (Alyoubi 2015). The use of this framework is considered to be extremely
significant for the companies based on the expansion based plans that are made by the
organizations. The PESTEL framework can be used by a global organization like Telstra in
order to study the macro environment aspects (Albert and Grzeda 2015).
II. Application of strategy
Political factors – The political condition that is dominant in Australia is able to
influence the methods by which different business processes are executed. The tax duty that
has been recently implemented by the Australian government is able to have a major
influence on proper execution of different business practices (Carlsson-Wall, Kraus and Lind
2015).
Economic factors – The economic performance that has been depicted by Australia is
important for the proper execution of different trade practices that are conducted by Telstra in
the telecommunications based industry.
Social factors – The social condition and preferences of the consumers are also
considered to be highly important for the methods by which the firms are able to preserve
their processes. The services offered by Telstra are also affected by choice and the demands
of the consumers (Albert and Grzeda 2015).

2COMPETITIVE STRATEGY
Technological factors – The technological implementations that are made by an
organization like Telstra have an impact on the competitive benefit that has been established
in the competitive industry.
Environmental factors – The different geographical locations and changes that have
taken place globally are able to influence the networking based activities that are performed
by Telstra (Certo et al. 2018).
Legal factors – The internal as well as external sales of Telstra have a major impact
on the approaches that have been developed and applied by the company.
Strategy 2
I. Introduction and explanation of SWOT framework
The SWOT analysis based framework is applied by the modern companies in order to
study the strengths and the weaknesses that are able to influence the strategies that are
implemented by the firms. The threats and the opportunities that have been delivered to the
organization are able to influence the operations and levels of profitability that have been
gained in the industry (Chernev 2018).
II. Application of strategy
Strengths – Telstra has been able to develop many diverse revenue-based models in
order to provide its services to different types of consumers. The organization also has a
major level of geographic existence in different parts of the world. The firm has also been
able to gain main levels of margins in services that have been offered (James 2016).
Weaknesses – The company has made huge levels of investments based on the
development of a huge supply chain and a logistics based network as well. The levels of
loyalty of the suppliers are low and is a major weakness of Telstra.