Competitive Strategy

Competitive Strategy 1
Competitive strategy

Competitive strategy 2
Executive summary:
This paper contains the discussion of the Competitive Strategy used by the organizations, and
this discussion is based on the case study that is IKEA Melbourne (Case 10). This paper further
stated the competitive dynamics of the industry within which the firm(s) compete. In Context of
this Firm, Cooperative strategy is used. This strategy is used by the firms for achieving their
objectives with the cooperation of the other firms such as strategic alliance and partnerships,
instead of competing with them.

Competitive strategy 3
Contents
Introduction:...............................................................................................................................................4
About the company:....................................................................................................................................4
About cooperative strategy:........................................................................................................................4
Co-operate strategy of the IKEA:.................................................................................................................6
Competitive dynamics of the industry:........................................................................................................7
Conclusion:..................................................................................................................................................8
References:..................................................................................................................................................9