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Report on Competitive Strategy

   

Added on  2020-03-23

16 Pages3283 Words30 Views
Running head: Competitive strategy 1Competitive strategy of Travelodge Hotel

Competitive strategy 2ContentsIntroduction.................................................................................................................................................3Travelodge...................................................................................................................................................4Positioning...................................................................................................................................................5Human Resource.....................................................................................................................................5Target market analysis.............................................................................................................................6Positioning in advertisement,...................................................................................................................6Positioning in sales location....................................................................................................................6Positioning through prices.......................................................................................................................6Steps to an effective positioning strategy....................................................................................................7Competitor positioning analysis..................................................................................................................8Porter’s five forces model........................................................................................................................8Bargaining power of Supplier..............................................................................................................9Bargaining power of customers.........................................................................................................10Threat of substitute products..............................................................................................................10Threat of new entrants.......................................................................................................................11Intensity of competitive rivalry..........................................................................................................11Changed position.......................................................................................................................................12Conclusion.................................................................................................................................................13References.................................................................................................................................................14

Competitive strategy 3Introduction Competitive advantages are referred as a condition which offers a company or country to manufacture a good or service at a lower price for customers. This strategy allows company to generate more revenues in a certain period of competition. It is an attributed to a number of elements involving brand, distribution network, intellectual property, support from customer and cost structure. It is a report which will focus on hotel of UK. It will be helpful to know the factor of attaining the competitive advantages. The description will be made in this report about the positioning of the organization to gain or maintained the competitive advantage. Along with that marketing strategy of tour travel lodge will be mentioned including porter's five models, target market analysis and positioning strategy. It will be helpful to make better understanding about the competitive advantages. Competitive advantages give an edge over Rivals and capability to produce higher value for a firm and its shareholders (Sutherland, 2014). It will describe the position of travel lodge in the UK in recent years and the recommendation will be provided to get success in next 2 to 5 years.

Competitive strategy 4Travelodge Travelodge hotel is considered as a private company which maintains its business in the sector of hospitality industry. It is the hotel which comes in the budget hotel sector and secured third position in the queue of biggest hotel chain in the UK due to its higher number of bedroomsthat is 32600. There are so many facilities are provided by the hotel to the tourist such as free tea and coffee, LCD, Wi-Fi connection and en-suite bathroom. The size of the room in the hotel is wider in comparison of other hotel. The reviews of customers towards the hotel are good which seems that it is liked by many tourists to stay. The staff of the hotel is very friendly and supportive towards their client. It provides various menus in its restaurant which makes different from other hotel. The main quality of this restaurant is that it is nearby lots of restaurant, shopping centre and tourist place.Figure 1: TravelodgeSource: (Travelodge, 2015).

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