Competitive Strategy: SWOT, PESTLE and Porter Analysis for Estia

Running Head: Competitive strategy
Competitive Strategy

Competitive strategy
Introduction
It can be evaluated that development tools are important for the company to conduct
the activities in a smooth way. In this essay, the emphasis will be given to the tools like
SWOT, PESTLE and Porter analysis. These tools will be explained with the help of the age
care company named as Estia. These tools help to conduct activities in a managed way and
helps to achieve goals and objectives.
SWOT ANALYSIS FRAMEWORK
SWOT ANALYSIS is known as the best tool that can help the company to find out
the present situation in the market. It also helps to gather the information which is related to
the internal environment. This tool is considered by the top-level management and also
evaluation is made before implementing new strategies in the market. It is also the best tool
that can help the company to accomplish overall goals and objectives in the market (Ahmadi,
Dileepan, and Wheatley, 2016).
Marketing mix is considered as a major component if focus is given on the overall
strength of the company. Next aspect is related to the weakness possessed by the company, in
this, it can be any factor which is not strong of the organization. Opportunities are concerned
with the chances that are available for the company (Ajmera, 2017). Threat is related wwith
the competitors in the market.
The practical example of Estia
Strength
It is seen that company is one of the largest companies so that strength of the
company is goodwill in the market. If the focus is given to the financial position then it is
evaluated that Estia has a strong cash flow that provides various resources to establish new
projects.
Weakness
It is analyzed that company needs more investment to focus on the latest technology
so that activities can be expanded. The organization has invested a huge amount so that
integration of the process can take place. Also, it is analyzed that Estia faces problem in
managing the challenges at the time of new entry of the firms and also lost a large market
share.
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Competitive strategy
Opportunities
The company has many opportunities prevailing in the market. As it is evaluated that
many customers are involved in conducting the activities online. So, the organization is
focusing on investing in an online platform so that customers can be induced to avail the
services.
Threats
The threat faced by the company is due to the latest technologies considered in the
market. Also, the issues are faced due to various laws and fluctuations in the relation to the
overall standards of the organization. Fluctuation in currency is also the major issue which is
faced by the company at the time of conducting the activities (Kapoor, Tan-Koi and Teo,
2016).
PESTLE ANALYSIS FRAMEWORK
This analysis is done so that activities can be conducted according to the market
situation. On this framework the managers gives focus so that activities can be conducted in a
right manner. In this it can be evaluated that managers focuses on all the forces like on
political and many other factors so that the activities can help to accomplish overall goals of
the company.
Political factor is related to the overall rules and policies of the government. In this
tariff policies and fiscal policies are considered by the company so that activities can be
conducted smoothly. Next is the economic factor in which inflation and deflation are
analyzed as it affects the price of products and services.
In legal factor, the focus is given on the laws which are important for the company to
implement so that in right direction activities can be conducted. Last is an environmental
factor which is connected with the environment and the surrounding in which the activities
are conducted on the routine basis (Vergados, 2010).
Example of Estia
Political factor
It can be analyzed that public expenditure is low if a comparison is made with the
other developed countries and also the residential aged care plays a great role and have
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