Competitive Strategy - Explained

Running Head: Competitive Strategy
Competitive
Strategy

Competitive Strategy 1
Executive Summary
The environment is getting competitive day by day and the organizations have started
using innovative and differential strategies in the environment to succeed. Competition
is making the organizations to face several challenges in the business environment. The
below mentioned paper is based on the case analysis of Australian Supermarket
Industry and fight between key player Coles and Woolworths present in the industry.
Majority share of the industry is held by Coles and Woolworths and rise of Aldi in the
business environment has increased problems for the companies. It is expected that
Woolworths has better grip in the society as compared to Coles and strategies are
presented for the organization to maintain it growth. Differentiated business strategies
are defined in the paper to help the organization attain success in the tough and
competitive business environment. Further, evaluation of the paper is conducted below:

Competitive Strategy 2
Contents
Introduction....................................................................................................................................1
Summary of the Case...................................................................................................................1
Analysis of Strategic Issue..........................................................................................................2
Business Strategy.........................................................................................................................3
Use of Business Strategy in the Case...................................................................................4
Conclusion......................................................................................................................................6
Recommendation..........................................................................................................................6
References.....................................................................................................................................7

Competitive Strategy 3
Introduction
The scope of the paper is to enlighten the reader with the information about the case
analysis of Australian Supermarket rivalry between several organizations like Coles,
Woolworths etc. The paper enlighten the reader about the meaning and importance of
business strategy in the growth of a business. Business strategy refers to the long term
planning for the business to make sure that the business sustain their strategies in the
market and significantly grow as well. Strategy involves the process of planning and
inculcating actions in the business that help them to strengthen their performance.
Strategy makes sure that the organization becomes competitive in the industrial
environment. The case study of Australian supermarket involves the actions played by
different organizations and the level of competition in the market (Hardaker 2018). The
report performs analysis of the summary of case, analysis of issue in the case and
implementation of business strategy for the success of the organizations.
Summary of the Case
“Australian Supermarkets: Who will when and when” case study analysis the prevailing
trends in the supermarket of Australia and level of competition present in the industry.
The case study elaborated that there is presence of oligopoly market structure in the
retail segment of Australia. Coles and Woolworths are two main organizations who
owns major share of the industry. Both the organizations are extremely famous in the
worldwide environment and covers 80% of the market sales. The dominance of both the
organizations makes it difficult for other competitors like IGA to maintain their position in
the market (Cavagnino 2019).
Coles is a part of Wesfarmers group and Woolworths is a conglomerate that serves 527
liquor stores, 600 co-branded petroleum and 327 licensed outlets along with Big W
stores in Australian environment. IGA is a Metcash brand that has also partly
challenged functions of both the organizations. Nevertheless, the company lost its
competence in the industry because of occurrence of low cost discounted stores in the
environment. After the emergence of low discounted stores in the market, the