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HI6006 - Competitive Strategy - Assignment

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Holmes Institute Sydney

   

Competitive Strategy (HI6006)

   

Added on  2020-03-02

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HI6006 - In this assignment, we will get to know about COMPETITIVE STRATEGY. In this assignment, we discuss two sections. In section one we will get to know about the importance of business strategy in conducting successful business can never be overstated. In fact, it is the business strategy alone that highlights the strategic plan adopted by an organization to achieve its goals. In section two we discuss the CAGE framework is an important business framework that determines how far a business organization will be able to achieve success in a foreign market.

HI6006 - Competitive Strategy - Assignment

   

Holmes Institute Sydney

   

Competitive Strategy (HI6006)

   Added on 2020-03-02

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Running head: COMPETITIVE STRATEGY Competitive StrategyName of the Student:Name of the University:Author note:
HI6006 - Competitive Strategy - Assignment_1
1COMPETITIVE STRATEGY Section 1: The importance of business strategy in conducting successful business can never beoverstated. In fact, it is the business strategy alone that highlights the strategic plan adopted byan organization to achieve its goals. Founded back in the year of 1886, Coca Cola has evolveditself to become the most recognized brand operating in the soft carbonated drink industry andyet the company has been facing throat-cut competition from brands like Pepsi. Hence, it isimportant to see how Coca Cola has employed an effective strategy in order to maintaincompetitive edge in the market and ensure long-term sustainability. Before analyzing the strategy of Coca Cola, it is important to understand why has itbecome imperative for the company to adopt a strategy (Kryscynski 2017). As it is a well-knownfact, despite the strong brand reputation of the company, the company has been facing intensecompetition from other rival giants such as Pepsi and Dr. Pepper Snapple Group. Hence, theimmediate objective of the company has become to attract larger customer base than before andthereby boost its sales growth and annual revenue. However, this organizational goal needed tobe accompanied by a strong organizational strategy. Hence, the company formulated a strategythat would aid in its product differentiation and enable it to attract larger customer base.Accordingly, the company has launched its Roo Juice, a joint venture between Coca-Cola andDisney that is expected to boost the competitive growth of the company. In fact, the companyhas previously launched a variety of beverages such as Diet Coke to ensure that it is able to tapthe attention of a specific customer base. However, since its competitors were also producingsimilar group of products attracting the youth customer base, the company re-formulated itsstrategy to produce family beverages (Gant 2016). As a result, following the Mickey Mouse milk
HI6006 - Competitive Strategy - Assignment_2

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