Analyzing Virgin Group's Business Strategy
Added on 2020-06-06
9 Pages2523 Words167 Views
|
|
|
COMPETITIVE STRATEGY& INNOVATION
Table of ContentsINTRODUCTION...........................................................................................................................3TASK .............................................................................................................................................3Resources and capabilities linked with virgin companies .....................................................3Business Diversification strategy of Virgin company............................................................3Recommendations on changes in organisational structure and management system ...........3CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
INTRODUCTIONStrategic management refers to the framing of goals and objectives by highermanagement level so that it can be accomplished in effective manner. Proper plans and actionsare developed that mentions steps that have to be followed by individual of organisation. Thereport highlights the case of virgin group which is included in conglomerate industry supplyingdifferent types of services like health care, banking, electronics, commercial aviation and manyother. It is a well established company that's primary purpose is to satisfy the needs and wants ofcustomers in effective manner. The assignment focuses on resources and capabilities of thiscompany as well as various modifications that are inculcated in organisation's structure andmanagement system (Johnson, 2016).TASK Resources and capabilities linked with virgin companies Every business organisation require sufficient amount of resources that is required tocarry out several interrelated activities in conducive manner. Virgin group of companies is a wellestablished organisation that carry out number of operations in different type of segments.Richad Branson and Nik Powell owned all these subsidiaries and control different segments. Asthere are diversified transactions that are run hence, it is necessary to implement single capabilityto all these subsidiaries. This helps in running the whole work process in smooth manner. Allthese sections need to be coordinated properly so that ultimate objectives could be attained inefficient manner. Prospective resources of this company include human and financial resourcesthat have to be managed effectively. VRIN model is formulated in order to understand thisprocess more deeply which consisted of four components that are described below:Value: All resources that deliver more value to the company is included in thiscomponent. Virgin deals in number of segments therefore, they concentrates onsupplying quality services to the potential customers. There are several ways throughwhich value can be increased with employing skilful employees and financial resources. Rare: this factors helps in maintaining the unique position in customer's mind and marketplace as compared to other competitors that are present in same industry. The VirginAtlantic is consider best subsidiary that offers high and excellent services to their
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents