Competitive Strategy: SWOT Analysis, Porter's Five Forces, Resource Based View, Ansoff's Matrix

Running Head: COMPETITIVE STRATEGY 0
COMPETITIVE
STRATEGY
student name
4/25/2019

COMPETITIVE STRATEGY 1
Contents
Introduction......................................................................................................................................2
Swot analysis...................................................................................................................................2
Porters Five force.............................................................................................................................3
Resource based view........................................................................................................................4
Ansoff’s matrix strategy..................................................................................................................5
Conclusion.......................................................................................................................................6
Works Cited.....................................................................................................................................8

COMPETITIVE STRATEGY 2
Introduction
Strategy plays a vital role in attainment of a business successfully. Developing strategy is a
crucial aspect in an organization, which includes analysing internal and external business
environment at the first place. The report objective is to understand the internal analysis tools
like SWOT analysis and resource based view of an organization and external analysis tools like
porter’s five-force model and Ansoff’s matrix (Chatzoglou & Chatzoudes, 2018). These analysis
will understand using real life example in the report further.
Swot analysis
SWOT analysis is analysing strength, weakness, opportunity and threat for a company to
strategize in a way to use the business’s strengths and to increase opportunities or overcome
weakness and evade threats. For instance, SWOT of Woolworths, an Australian based retail
chain that is providing consumer goods through discounted departmental store. For example
strengths of Woolworths include a large number of products and services to offer to customers, a
mixed distribution channel that is brick and motor and online channel, attractive CSR activities,
Huge market share, a well-known brand in Australia. The weakness of Woolworths includes the
late digital presence of the company in the retail industry, lower global presence unlike other
competitors like Wal-Mart. The opportunities that the company can gain include technological
advancement in the industry, higher promotional activities to enhance international presence, use
of social media tool, and expansion of the company into nations that are not tapped yet.
However, the company also has potential threats like in the financial year 2014 the company lose
customers, price wars in the industry; growth of online retailing is slower in Australia, and