Competitive Strategy

Competitive Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Question 1: Elements of General Environment..........................................................................1
Question 2: Effective relationship building................................................................................2
Question 3: Environmental trends...............................................................................................2
Question 4: Major Competitive issues faced to manage cooperative strategies.........................3
Question 5: Challenges of successful acquisition.......................................................................3
Question 6: Importance of leadership responsibilities................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Competitive strategy can be defined as the plan of action which is made for long-term so
that company can achieve advantage over its competitors after proper examination of its
strengths and weaknesses (Duanmu, Bu and Pittman, 2018). The topics covered in this report are
elements of general environment which are significant for the future of German luxury car
industry, effective relationship built by David Jones with its customers. Identification of major
environmental trends which needs consideration of Walmart to enter in China market are also
focused with competitive issues which are faced by General Electric company while managing
cooperative strategies. Apart from this, report also focuses on challenges faced by Starbucks with
the acquisition and the leadership roles and responsibilities.
MAIN BODY
Question 1: Elements of General Environment
Looking at the current scenario, German luxury car industry should majorly focus on
political and economic environment. After pandemic and even before it, GDP was on lower side
and unemployment was also high (Mazzocato, 2019). So to grow and cop up with change in
environment, political environment plays role by which government shapes business, like the
tax policies, changes in trade restrictions and tariffs. On the basis of such factors industry of
luxury cars need to analysis the political environment. Here fiscal policy of government play an
important part as is determines support of government to the industry.
Other then this economic environment which centres on the economic conditions within
which industry operates. This includes elements like interest rates, gross domestic product,
unemployment rates and the general growth of economy. All external factors which are placed in
immediate marketplace influence the businesses (Seum, Ehrenberger and Pregger, 2020). So
industry of luxury cars should focuses on economic environment for the future growth because
this environmental type influences the businesses by telling how it operates and how successful it
might become. It consists of different things for different people. For example for luxury cars,
better performance capabilities and lavish interiors with latest technological features are the
desires of people.
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