Running head: COMPETITIVE STRATEGYCompetitive StrategyName of the StudentName of the UniversityAuthor Note
COMPETITIVE STRATEGY1Table of ContentsIntroduction................................................................................................................................2PESTLE analysis........................................................................................................................2Five forces analysis....................................................................................................................3SWOT analysis...........................................................................................................................4Conclusion..................................................................................................................................5Reference List............................................................................................................................6
COMPETITIVE STRATEGY2IntroductionThe essay will be throwing insights on the different competitive strategy that needs tobe taken up by the organizations so that it can enable them in functioning in a proper manner.It will also result in understanding the internal as well as the external threats that are presentto the organization so that it can be mitigated in a proper manner. This essay will be provideinsights regarding PESTLE analysis, SWOT analysis and the Five Forces analysis so that theinternal and the external environment can be measured in a proper manner. The essay will befocussing on a company that is Fonterra so that it can help in providing better understandingof the competitive tools.PESTLE analysisIt is an important strategic tool that results in understanding the external environmentof the organization so that they can have a better idea regarding the conditions that arepresent in the market before a product is being launched by them in the market. This analysisis based on the Political Economic, Social, Technological, Legal and the Environmentalfactors that the company needs to consider. The political factors will help the company inunderstanding the rules and policies that are laid down by the government that Fonterra needsto follow. This will result in increasing the innovation process for the company (Ho 2014).The economic factors also need to be taken in to consideration by the company so that it canhelp them in understanding the economy under which the company will be performing. It willresult in gaining a better understanding of the techniques that will enable the company inincreasing their level of profit within the market. The social factors will result in gettingbetter insights regarding the tastes and preferences of the customers that the company needsto take in to account so that the level of profit for the company can increase to a great extent(Iglinski et al. 2016).
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Competitive Strategy for Aldi: SWOT, PESTLE and Five Forces Analysislg...
|7
|1772
|280
Competitive Strategy: PESTLE, Five Forces and SWOT Analysislg...
|7
|1632
|123
Assignment on Competitive Strategy pdflg...
|7
|1707
|79
Marketing Strategies of Nexba Beverageslg...
|15
|3708
|39
Strategic Analysis of Fonterra: Boosting Market Share in the Agribusiness Sectorlg...