Competitive Strategy of IKEA: A Case Study in India

COMPETITIVE STRATEGY OF IKEA
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Executive Summary
This report is about the IKEA which is a Swedish founded which is a Dutch-based multinational
company which designs and sells the ready assemble furniture, home accessories, kitchen
appliance etc. The company was founded in 1943 in Sweden by the 17-year-old Ingvar Kamprad.
This is the world’s largest retailer of the furniture since 2008. It has discussed how the IKEA has
entered the international market, what was the entry mode has taken by this company. It has
discussed the establishment of the company in Mumbai and Gujarat. It was discussed that the
general environment segments of IKEA and the elements in India. The challenges faced by the
IKEA in India is discussed.
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Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Factors impact IKEA.......................................................................................................................5
Business Strategy.............................................................................................................................5
Corporate strategy............................................................................................................................6
Acquisition and structure.................................................................................................................6
International corporate level of strategy in India made by IKEA:..................................................7
The advantages and disadvantages of the FDI:...............................................................................8
Advantages......................................................................................................................................8
Disadvantages of the FDI:...............................................................................................................8
Challenges faced by IKEA in the Indian market.............................................................................9
The recommendation which helps IKEA to meet its targets...........................................................9
Conclusion.....................................................................................................................................11
References......................................................................................................................................12
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Introduction
This report is about the competitive strategy of IKEA industry. This is the Swedish founded and
Dutch-based multinational industry which designs and produces the ready to assemble furniture,
accessories of home, kitchen appliances.In this report the general segment of the environment of
IKEA is discussed and also the elements of India are discussed.The strategy of international level
taken by the IKEA in India and also discussed is the strategy different from other countries. The
entry mode in the international market taken by IKEA and also the advantages and disadvantages
are compared by the other entry modes of international are discussed.
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