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Competitive Strategy - Sample Assignment

   

Added on  2021-06-17

12 Pages1045 Words46 Views
Competitive StrategyIKEA

Table of Content •Introduction•Business Strategy •Corporate strategy •Acquisition and structure•International strategy •Cooperative Strategy •Conclusion

Introduction •IKEA is a multinational Netherland based Swedish Company. It is the largest furniture retailers across the globe. •Company is present in more than 44 countries across the globe including Russia, US, UK, Japan, China, and Australia.•Organization was founded in 1943 by a 17-year-old Ingvar Kamprad (Ikea, 2017).

Business Strategy •Business strategy is set of systematic approaches for an organization in order to attain desired goals and objectives.•In relation with the IKEA operations, organization has amended its policies, standards and product offerings as per the target audience in Indian market. •This will help the organization to develop an effective competitive strategy along with effective brand positioning in the target market (Hilman & Kaliappen, 2014).

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