Competitive Strategy: SWOT, PESTLE, and Five Forces

COMPETITIVE STRATEGY

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................8

INTRODUCTION
It is very important for the organizations to understand internal and external factor so that
they can have a better functioning. This factor is going to help the organization have a better
operation and increase the profit margins of the organization.
MAIN BODY
SWOT
Business in the market has to understand their internal and external factor so that they can
function effectively. The competition in the market is increasing in all the industries in the
market which is why the organizations have to make decisions effectively so that they can get a
competitive advantage. There have to be minimum risks in the organization and have a strong
strategy to function in the market so that the organization can have a better functioning. SWOT
is a competitive strategy which the organization can use to understand the internal environment
of the organization. This can help the organization to understand their strengths, weakness,
opportunities and threats so that there is a better functioning of the organization. It is very
important to understand their productivity and the factors which are responsible for not making
the organization get the high profit margins (Dombrowski, Krenkel and Wullbrandt, 2018). This
is another simple matrix which can be used by the organization so that they can have a better
understanding of the market and the organization in the market. Marks & Spencer is a very
experienced industry which is using this tool effectively so that they can plan for the future
which is going to be very effective for the organization.
There is a lot of brainstorming sessions which are conducted in the organization and
analysing those on this tool is going to help the organization to take the right decision in the
market. Marks and & Spencer has Zara, United Colors of Benetton, etc as their competitors
which is why it is very essential for the organization to function effectively in the market so that
they can have a better functioning (Smith, 2018). Risks have to be taken in an organization so
that there is a better functioning and the organization will be able to have better operations in the