Competitive Strategy: SWOT, PESTLE and Porter Five Force Models

Running head: Competitive strategy
Competitive strategy

Competitive strategy
There are many tools related to management which is necessary for business
development. The tools help the business to conduct the activities in a smooth manner. The
problems which arise are minimized if the focus is given to these management tools. It is seen
that some of the management tools are SWOT, PESTLE and Porter five force models on which
discussion will be made in this paper. These strategies help to evaluate the competitive
environment and also minimize the competition level prevailing in the market. It is analyzed that
management tools help in implementing the methods to evaluate the business activities. The
internal and external environment analysis is also done by taking into consideration these
management tools.
SWOT Analysis framework
This management tool help to evaluate the strength, weakness, opportunities, and threats
prevailing in the organization. It is used by the business to evaluate the actual performance of the
company. There are many factors that are considered to evaluate the business activities like the
emphasis is given to enhance the strength and opportunities and reducing the threats and
weakness prevailing in the business (Bull et al., 2016). The companies use SWOT analysis at the
time of analyzing the competitors and also to enhance the overall profitability. For instance: It
is seen in Amazon the strength of the company is its brand name and weakness is that the
company is only conducting the activities through an online platform.
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Competitive strategy
(Source: Smartsheet, 2018).
So, by analyzing these factors the company focuses on the overall growth. Same as with
the opportunities and threats, the opportunity of the company is that it is enhancing the activities
on a global platform. The threat to the company is from the competitors, so SWOT analysis helps
to overcome the competitors.
The tool plays a great role in offering motivation in the business plan so that goals and
objectives can be accomplished effectively. This tool also gives a positive impact on the overall
productivity level of the company (Shabanova e al., 2015).
Like by analyzing the competitors, Amazon focuses on giving discounts to the customers
so that demand can be enhanced in an effective manner of the company. The offers and discounts
are given to the customers so that threat which is prevailing in the market can be minimized.
The strength of the company is the good image in the market and also the large market
share which helps to accomplish goals and objectives of the company. There are many
opportunities that are seen but it require a right time for the company to grab it.
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