Competitive Strategy: SWOT Analysis, Pestle Analysis, Porter Five Force Models, Resource Based View
VerifiedAI Summary
This document discusses the key strategy developmental tools such as SWOT Analysis, Pestle Analysis, Porter Five Force Models, and Resource Based View in competitive strategy. It explains how these tools help companies determine objectives and achieve goals. Examples of Toyota Company, Marks and Spencer, Starbucks, and Ford Company are provided to illustrate the application of these tools. References are also included.