Competitive Strategy: SWOT Analysis, Pestle Analysis, Porter Five Force Models, Resource Based View

Competitive Strategy
Table of Contents
 SWOT ANALYSIS..................................................................................................................2
Example of Toyota Company......................................................................................................2
 Pestle analysis...........................................................................................................................3
Example of Marks and Spencer...................................................................................................4
 Porter five force models...........................................................................................................4
Example of Starbucks..................................................................................................................5
 Resource based view................................................................................................................5
Example of Ford Company..........................................................................................................6
References........................................................................................................................................7
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Competitive Strategy
Strategic tools that are implemented by the companies to manage the work
Strategic tools focuses on offering right direction to the companies so that it could be easy to
attain the positive outcome. The strategic tools play a significant role in controlling the routine
activities of the company. Without proper implementation of the right tool at right place, the
companies will not be able to accomplish the set goals and targets in the competitive business
world. The paper will focus on the key strategy developmental tools such as Pestle analysis,
SWOT ANALYSIS, Porter five force models and Resource based view. These are considered as
essential tools that assist in the companies in determining the set objectives.
 SWOT ANALYSIS
SWOT Analysis can be stated as the essential tool that focuses on managing the overall outcome
of the company. By considering strength, weakness, threats and opportunities the companies can
easily determine the exact position among the competitors present in the market. It is important
that at the time of planning the different activities. It has been seen that the overall objectives of
the company can be determined of emphasis is given on internal and external factors of the
company. The strength of the company is related with the advantage that is achieved over the
competitors. The weakness highlights the disadvantage that affects the growth of the business.
Opportunities are the element that relates with the project that can be exploited to attain the
benefits. The companies should focus on matching the internal environment with the external
marketing conditions so that it could be easy to maintain the strategic goals. The companies
should focus on the SWOT analysis tool as it helps in the later stage of planning and also
positively affect in attaining the set goals and targets of the company (Gürel and Tat, 2017).
Example of Toyota Company
SWOT ANALYSIS can be explained with the help of Toyota company example. It is examined
that strength of the company relates with the strong focus towards research and development.
The innovative culture adopted by the company helps in boosting the demand of the services in
the competitive market. Weakness of the company relates with the dependence on the suppliers
and also with the poor brand recognition. There are also various opportunities that company can
avail easily such as focus should be given on the green vehicle technology and also growing
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