Competitive Strategy

Running head: COMPETITIVE STRATEGY
COMPETITIVE STRATEGY
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COMPETITIVE STRATEGY1
Strategy 1
I. Introduction and explanation of Porter’s Generic Strategies
The Porter’s Generic strategies are implemented by the organizations operating in
various industries in order to develop a competitive advantage in the industry. The
organizations are able to develop their relative positions in the industry with the support of
appropriate implementation of the generic strategies. The development of sustainable
competitive advantage is considered to be a key aspect that is able to influence the methods
by which the organizations are able to develop their positions (Barros, Hernangómez and
Martin-Cruz 2016). The three major types of generic strategies that can be implemented by
the organizations include, cost differentiation, broad differentiation and focus strategy. A
combination of two types of generic strategies can be used in order to increase the
productivity levels and growth (Chernev 2018).
II. Application of strategy
Apple has implemented broad differentiation strategy in order to develop a
competitive advantage in the market in comparison to the competitors. Apple is able to stand
out in the market with the support of appropriate growth and implementation of broad
differentiation in the products. The uniqueness of the products is considered to be a
significant aspect that is able to provide differentiation to Apple in the technology market
(Apple.com 2019). The major features that have been able to support the broad differentiation
strategy for Apple include, seamless levels of connectivity and the cutting edge based
aesthetics and designs of the products. The emphasis that is provided by the management of
Apple to smallest details of products is also a part of the differentiation (Apple.com 2019).

COMPETITIVE STRATEGY2
Strategy 2
I. Introduction and explanation of SWOT framework
The SWOT analysis framework can be used by the marketers in order to analyse the
diverse aspects of the internal environment of a company. The internal environment of the
organization needs to be analysed in a detailed manner in order to develop active strategies in
order to expand the processes in different countries (David and David 2017). The internal
environment is able to provide support to the company based on effective proper
development and implementation of the strategies. The internal factors are mainly depicted
with the support of strengths and weaknesses and the external factors are based on the
opportunities and threats that are provided by the environment or industry (Favoreu, Carassus
and Maurel 2016).
II. Application of strategy
Strengths – The strong brand image that has been developed by Apple is considered
to be a major strength that has been gained by Apple in the industry. The company is also
able to gain high levels profit margins due to the implementation of premium pricing
strategy.
Weaknesses – The distribution based network developed by Apple is limited and the
selling prices of the products are also high. The lack of huge customer segments is also a
major weakness of Apple (Lee et al. 2016).
Opportunities – The expansion of the distribution based networks is a major
opportunity based on growth that is offered to Apple. The company can also enhance its
product lines in order to cater to the needs of different customer groups.