HI6006- Competitive Strategy
12 Pages2759 Words246 Views
Added on 2019-10-30
HI6006- Competitive Strategy
Added on 2019-10-30
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Running Head: Competitive Strategy Competitive Strategy
Competitive Strategy 1ContentsExecutive Summary.....................................................................................................................................1Target market and modes of entry..............................................................................................................2Apple Inc......................................................................................................................................................2Mercedes.....................................................................................................................................................3Global branding...........................................................................................................................................4Samsung......................................................................................................................................................4Tesla............................................................................................................................................................5Conclusion...................................................................................................................................................5References...................................................................................................................................................7
Competitive Strategy 2Executive Summary Target market, entry mode and global branding are some of the managerial strategies whichimprove the position of a company and help them to competitive edge n the external market.Further if the target market of an organization is aptly selected then it gets easy for anorganization to initiate the sale process. Also entry mode determines the ways through which theorganization enters in an international market. The companies Apple and Mercedes applied thesetheories and gained the competitive edge in the market. Global branding helps helpss anorganization to create an identified image in the market. Further the companies like Samsung andtesla made use of this technique to gain the market share. The competitive advantages of thecompanies are discussed below.
Competitive Strategy 3Target market and modes of entry It is mandatory for an organization to select the adequate market and entry mode to introducethemselves to the customers in the global world. Target market helps the organization to attractthe correct customers for their product. It helps them to select the type of customers they wantfor their product. Entry mode helps the organization to enter in the new surrounding efficiently,it also helps the organization reduces the risk and gain the customers of the market. Further, thecompanies who achieved competitive advantage by using these strategies are:Apple Inc. Apple Inc. is an international company famous for manufacturing products like iPhone, iPod,MacBook etc. The products of Apple are sold worldwide through retail, online, and direct stores.The company is excelling the market and gaining maximum customer satisfaction due to whichthe growth of the company is initiated in the market. As it is known, Apple products areconsidered most efficient products in the market to which the customers focus on repurchasingthe Apple brand products only. The market strategy of apple helps the organization in gaining thecompetitive in the market (Dinnie 2015).Talking about the market strategy of the organization, the company proficiently targeted the rightcustomers for their product who will create actual sales. Apple is regarded to be the mostpremium brand in the electronic software industry. Thus, the company initiated to target rich andupper-class customers who will actually buy the products of the organization. The companyaimed high to target the customers who can purchase their premium brand and they also createdproduct differentiation by introducing efficiency technology in it. This activity identified the
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