Competitiveness And Sustainability Study Of Sydney

This study focuses on evaluating the performance of Sydney as a tourist destination by conducting a SWOT analysis. It discusses the strengths, weaknesses, opportunities, and threats of Sydney and provides recommendations for further improvement. The study emphasizes the importance of competitiveness and sustainability in the tourism industry.

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Competitiveness And Sustainability Study Of Sydney
Competitiveness And
Sustainability Of Sydney As
A Tourist Destination
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Competitiveness And Sustainability Study Of Sydney
Acknowledgement
I would like to express my heartily gratitude and special appreciation to the friendly
guidance and the expert advice that has been provided to me by the business
professionals and members of the tourism sector of Sydney during the completion of
this report. It would really had been impossible to complete the report successfully
without the expert comments, suggestions, and guidance of the distinct members
associated with the tourism industry operating within Sydney.
I would also like to thank the almighty for providing me the ability and capability for
the successful completion of the project and endowing me with an excellent working
condition.
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Competitiveness And Sustainability Study Of Sydney
Disclaimer
This report has been produced as a part of the assessment regime for [Name And
Number of Unit] for the [Name of Degree] of the University of Western Sydney. The
author believes that (he/she) has completed the report to the best of their ability and
have tried to produce a quality product by incorporating reliable pieces of
recommendation and informations. However, it must be kept into account that this
piece of work is a students work and has been intended towards the enhancement of
the learning experience of the students. Any actions taken by relying on the content of
this report will be at the risk of the individuals and organizations and the University
will take no liabilities regarding usage of this piece of information beyond assessing
the performance of the students on the basis of the task assigned to them.
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Competitiveness And Sustainability Study Of Sydney
Table Of Contents
Acknowledgement..........................................................................................................2
Disclaimer......................................................................................................................3
List Of Figures...............................................................................................................5
List Of Tables.................................................................................................................6
Introduction....................................................................................................................7
Tourist Destination Performance....................................................................................7
Detailed Discussion Of The SWOT Analysis................................................................9
Conclusion And Recommendations For Further Improvisation..................................11
Reference List...............................................................................................................13
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Competitiveness And Sustainability Study Of Sydney
List Of Figures
Figure 1: Real GDP Growth Rates Of Various Continents
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Competitiveness And Sustainability Study Of Sydney
List Of Tables
Table 1: SWOT Analysis Of Sydney As A Tourist Destination
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Competitiveness And Sustainability Study Of Sydney
Introduction
Tourism has shown an exponential growth during the last few decades. The boom
within the entire tourism sector across the globe has been due to distinct reasons for
which the travellers have the desire to travel to various destinations across the globe.
The development of this sector provides for the economic benefits to respective
economies and thus have received vital attention and support from the end of their
respective governments as well as the other industries (Baggio, et al., 2016). The
present report will consider Sydney as the tourist destination and will emphasize on
evaluating the performance of the destination for revealing its performance and
competitiveness by performing the SWOT analysis. The audit has been performed to
analyse the competitiveness of Sydney as a tourist destination and make suggestions
regarding the moves that can be made by the tourism industry of Sydney to make the
place more feasible to attract the tourists and visitors from the distinct corners of the
globe and thereby enhance the growth and development of the Australian economy.
Moving ahead the task will provide for some recommendations that can be adopted
and implemented within the city for bringing about further improvisation in the
performance. The framework that has been used for the present analysis is the SWOT
analysis.This will enable the enhanced understanding of the competitiveness that has
been possessed by this destination while competing in the platform and will also
enable the tourism sector of the destination to make the strategic planning and bring
about further development within the destination to add to their competitive edge. The
audit has been performed during the first week of June, 2019 and the effective
implementation of the recommendations can bring about development within the
destination and attract even more tourists and visitors.Finally, the gathered pieces of
information has been collated as a report and presented along with the
recommendations that can be adopted and implemented.
Tourist Destination Performance
Only competitiveness and economic development within a specific nation are not the
sole parameters for measuring the performance of a destination. It is a much more
comprehensive concept that apart from production and economic growth will also
consider the development of tourism market, environmental and social improvisation
by means of tourism, efficiency, and promotion of desirable qualities. For this overall
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Competitiveness And Sustainability Study Of Sydney
evaluation the research regarding the sustainable development of the destination needs
to be performed that will measure for both the sustainability as well as the
competitiveness of the nation (Rotondo and Fadda, 2018). Sustainable tourism
development of a destination will not only add long-term viability for the destination
within the global platform but will also provide for a solution that will enable the
prevention of the environmental resources, bring about social development, respect
the local culture, and will also bring about the economic while considered at the
international level.
The evaluation and management of tourist destination performance has become a vital
factor both within the private as well as the public sectors administrations. This will
not only provide for the access to the competitiveness that has been attained by the
destination regarding marketing but will also provide for the sustainable development
brought about within the destination. Although measuring sustainability is a very
complex and critical concept, yet with the growth in the sustainability paradigm
across the entire globe the presence of sustainable tourism has become a major focus
across the entire globe. Thus while Sydney has been considered as the destination
within this project, it is not only sufficient for the destination to add economic value
for attainment of competitiveness and sustainability. The effective assessment of the
destination can only be made while the economic dimensions are considered along
with the effectiveness, efficiency, environmental quality and their overall reflection
on the public value (Uysal and Sirgy, 2019). This project has been emphasizing on the
SWOT analysis of Sydney for the evaluation of the competitiveness and sustainability
in performance of the destination. The SWOT Matrix for Sydney has been presented
below:
Strengths
 Safer environment
 Highly skilled workforce
 Enhanced level of consumer
satisfaction
 Financially secured
 Strong distribution network
 Availability of Working Holiday
Visa
Weaknesses
 Very much expensive destination
 Despite of investments in R&D the
results are not upto the mark
 Very busy destination so it is tough
to find accommodation
 The huge distance in between the
various destinations for tourist
attraction (Vanhove, 2017).
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Competitiveness And Sustainability Study Of Sydney
 Excellent performance within the
new markets.
Opportunities
 Target the developing economies in
Asia
 Make further investment in tourism
infrastructure (Brasil, et al.2017)
 Lower inflation rate
 Stability in free cash flow allows
investment in various other
segments.
Threats
 Exposure to currency fluctuations
 Present environment regulations
under Paris agreement (2016)
 Environmental destructions caused to
the nation and the destination as well
by the tourists.
Table 1: SWOT Analysis Of Sydney As A Tourist Destination
Detailed Discussion Of The SWOT Analysis
After some research it has been found that the major strengths of Sydney has
remained that it has been one of the favourite destination for the backpackers and
possess a world class nature and safe environment that can be very much appealing
for the travellers. The travellers can enjoy the climate, sea beaches, Australian
wildlife, and avail luxurious facilities during their visits to the destination.
The low crime rate, stable political system, better road and communication system,
and enhanced standard of health care facilities offered within the destination also adds
to the strength of Sydney.
Another strength possessed by this destination especially for the tourists is the
availability of the Working Holiday Visa. This enables the visitors to work and earn
money before visiting, after visiting, or during their stay at Sydney. This enables the
visitors to have enhanced access to financial resources during their visit to the place
and this is in turn also beneficial for the Australian economy as a whole as they can
earn greater (Mason, 2015). These facilities have enabled Sydney to draw visitors
from the distinct corners of the globe and have generated new revenue stream within
the economy. The strengths of the destination also includes the highly skilled
workforce that provides for enhanced support and services to the visitors visiting this
nation.
The weaknesses that has been sketched for Sydney includes the expensiveness. This is
truly an expensive destination for the visitors to avail. The cost of living in Sydney is
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Competitiveness And Sustainability Study Of Sydney
very much high. Added to that the investments made for research and development
within the destination is enough (Liu, et al., 2019). But somehow these investments
has till date not been able to bring about the adequate results. The innovations that has
been made about within this destination has till date not been able to compete with
other leading players operating within the global platform. The Sydney as a
destination is a very busy and well known destination and there are numerous
travellers within the globe visiting this destination. In such a situation it is very
difficult for the travellers to find the adequate accommodation and hostels within
Sydney during their travel on an urgent basis. However another weakness of this
destination is the huge distances that needs to be covered by the travellers while
visiting from one destination to another within the city (Fatanti and Suyadnya, 2015).
This immense distance in between the distinct attractive destinations makes it very
hectic to go for a short trip or visit to Sydney.
The opportunities that are available for the tourism industry of Sydney includes
targeting the emerging economies within the Asian sub continent and attract them for
making visits to Sydney. The Asian people have been found to make enhanced
spending while they are travelling. This expenditure can be grabbed by the Sydney
tourism sector and can be beneficial for the overall Australian economy.
Figure 1: Real GDP Growth Rates Of Various Continents
Source: (Anon, 2019)
Thus it can be seen from the figure above that Asia has been the continent that has
faced the enhanced increase in the GDP over the years. So, drawing the consumers
from the Asian continent can be a major scope for the development of Sydney.
While considering the Australian economy, then that can be considered to be the
eighth largest tourism industry within the globe and Sydney is a major destination
within the Australian tourism industry(Amin, et al., 2018). So it is very much likely
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Competitiveness And Sustainability Study Of Sydney
that there are immense scope for making further business investments in this
destination looking for the profitability an popularity of the tourism industry. The
other business investment made within this destination can promote their businesses
to the visitors and thereby bring about growth in their business operations.
The lower inflation rate and the stability of cash flow within the nation has brought
about opportunities fr the market of Sydney to make investment in the new product
segments and develop within those sectors. The lower inflation rate also enables the
customers to get access to credit at the lower interest rates and serves to be an
incentive for them to visit the destination (Kaurav, et al., 2015).
Finally, while considering for the major threats that has been faced by Sydney as a
tourist destination at the present moment includes the exposure of the Australian
economy to the currency fluctuations and that is causing frequent changes in the
exchange rate which at times becomes a major difficulty for the travellers and they try
to avoid the destination. Also the environmental regulations that has been brought
about by the Paris agreement (2016) can bring about major threats for the destination
as there are plans for the new business investments within the destination. Also while
numerous tourists and visitors visit Sydney for distinct purposes, then the
environmental issues related to infrastructure and garbage has been a major threat that
has been faced by the tourism sector of Sydney as well as the travellers visiting the
destination (Utama, 2016). The wastes being generated from the overcrowded
destination of Sydney are becoming a major threat to be managed by the government
as well as the tourism sector. These issues creates the problem of pollution, and
congestion and thereby hampers the natural beauty of the destination.
Conclusion And Recommendations For Further Improvisation
At present Sydney is a very famous destination across the globe that focuses on the
interests of the tourists and provides scope for them to make repeated visits to this
destination for spending a quality time away from the regular stress. Also this is a
vital business destination of the globe and millions of visitors travel to Sydney for
meeting their business requirements. The pleasant climate and safe environment of
Sydney is one of the major reasons that attracts the tourists to this destination from
across the globe. In such a situation it is the responsibility of the tourism sector of
Sydney to ensure safer environment and cleanliness to the travellers. The beaches
being the favourite destinations of Sydney are the attractive destinations for the
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Competitiveness And Sustainability Study Of Sydney
tourists. However, with the increasing crowd on the beaches, the natural beauty of the
beaches and roads are getting damaged. So it will be much more effective for he
Sydney tourism sector if they make enhanced investment to keep the city clean and
attract even more visitors towards the destination offering a clean, clear, and safer
environment to them. This can further add to the sustainability and competitiveness to
the tourism sector of Sydney.
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Reference List
Anon, (2019). [online] Available at: https://www.researchgate.net/figure/Real-GDP-
Growth-of-Continents-from-1962-2011-Source-World-Economics-Global-
Growth_fig1_309609770 [Accessed 4 Jun. 2019].
Amin, S.H., Yan, N. and Morris, D., 2018. Analysis of Transportation Modes by
Evaluating SWOT Factors and Pairwise Comparisons: A Case Study. In Multi-
Criteria Methods and Techniques Applied to Supply Chain Management. IntechOpen.
Brasil, V.C., Gomes, L.A.V., Salerno, M.S. and de Paula, R.A.S.R., 2017. Multilevel
approach for Real Options in the innovation management process: integrating project,
portfolio and strategy. International Research Network on Organizing by Projects
(IRNOP) 2017, UTS ePRESS, Sydney: NSW.
Baggio, R., Czakon, W. and Mariani, M.M., 2016. Introduction: Managing tourism in
a changing world. In Managing Tourism in a Changing World (pp. 9-11). Routledge.
Fatanti, M.N. and Suyadnya, I.W., 2015. Beyond User Gaze: How Instagram Creates
Tourism Destination Brand?. Procedia-Social and Behavioral Sciences, 211, pp.1089-
1095.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Kaurav, R.P.S., Baber, R., Chowdhary, N. and Kapadia, S., 2015. Destination
performance: Importance of redefining DMOs. Asia-Pacific Journal of Innovation in
Hospitality and Tourism, 4(1), pp.125-142.
Liu, Y., Huang, K., Bao, J. and Chen, K., 2019. Listen to the voices from home: An
analysis of Chinese tourists’ sentiments regarding Australian destinations. Tourism
Management, 71, pp.337-347.
Rotondo, F. and Fadda, N., 2018. The influence of being part of a tourist network on
hotels’ financial performance. International Journal of Hospitality Management.
Utama, I.G.B.R., 2016. Destination Image Of Bali Based On The Push Motivational
Factors, Identity And Destination Creations In The Perspective Of Foreign Senior
Tourist. Jurnal Manajemen dan Kewirausahaan, 18(1), pp.16-24.
Uysal, M. and Sirgy, M.J., 2019. Quality-of-life indicators as performance
measures. Annals of Tourism Research, 76, pp.291-300.
Vanhove, N., 2017. The economics of tourism destinations: Theory and practice.
Routledge.
University of Western Sydney June 5, 2019