This assignment analyzes the business strategies of two UK retail giants, Marks & Spencer (M&S) and Asda, focusing on their competitive advantages and weaknesses. It utilizes Porter's Five Forces model and SWOT analysis to evaluate their current market position and future prospects. The analysis delves into factors like industry rivalry, bargaining power of suppliers and buyers, threat of new entrants, and the impact of technological advancements. Furthermore, it identifies internal strengths and weaknesses of each company, providing insights into their strategic choices for overcoming challenges and achieving sustainable growth.