Competitor and aspiration account The Coffee Tree roaster & cafe.

Competitor and aspiration account
The Coffee Tree roaster & cafeCompetitor and aspiration account
The Coffee Tree roaster & cafe

Black Mountain Coffee
• A hard rock themed roaster café in the heart of the Canberra.
• It is highly recommended café site and is always over crowed.
• It is not only known for its Coffee but also variety in the menu.
Some of the most famous sandwiches are sold here.
• The social media site like Facebook and twitter is populated
with lots of pictures of food and customer experiences.
• Its almost 3 decades old eat out corner with many outlets in
the country.
• The social account is wonderfully handled, which has led to a
successful sale.

The Coffee Tree Roaster café.
• The Coffee Tree Roaster is a hometown coffee roaster café
in open environment of Canberra.
• It serves not only a coffee place but also a meeting place
for everyone being local or outsider.
• It is owned by Local Owners who are franchisee.
• It’s known for its friendly environment and people folk in
most of the time in a day for a cup of coffee(Tuten &
Solomon, 2017).
• They are more than 22 year old trusted brand.
• They not only serve coffee but also pastries, gift baskets
and many eatables that delights the local.

Theme of the Account
• It is a coffee roaster shop they not only roast but also sell their own made coffee.
• The theme of the content or account of their Facebook, tweeter and other social
media sites are kept light and warm (Ashley & Tuten, 2015).
• The Facebook page is loaded with nice pictures, they are having their logo on the
page.
• They are allowing the customers to post and share good memories.
• On Facebook page they have more than 92 recommendations.
• They share not only picture but also videos and survey forms.
• These steps make the service better for the customers.
• They have 5 star rating on the Facebook page (Sajid, 2016).
• The instagram account is populated with warm pictures of couple drinking coffee,
giving a feel that its a family place.
• The insta page is also have warm and light theme to attract good mood.