Complementary Therapy Business Requirements
Added on 2020-07-23
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Complementary TherapiesProject Guidance FormUnit 385 Business Practice for Complementary TherapiesPlan and prepare an appropriate business plan for a potential complementary therapy practice This must include the following:Mission statementMarket researchCompetitor analysisPremises/locationCorporate image and design-marketing and publicity material, business stationaryProducts, services and pricesFixed and variable costsStaffing requirements and employment opportunitiesSWOT analysisRisk analysisMarketing and publicityFinance – start up and running costsAdditional professional servicesLegal requirementsSecurity and Data ProtectionCustomer Service and communicationAnalysis of findings may be presented in any of the following formats and must include some ICT:Written reportWritten surveyChart (Pie,Bar, Spider or other) / GraphImage or PhotoScreenshot3D-modelThe acceptable minimum is 1 x Chart and 2 x Images
Business Practice for ComplementaryTherapies – Unit 385You may or may not being taking this course to run your own massage practice. You may just want employing by a Salon or Spa. We want you to understand the process and implications of setting up a small massage business. It may help you greatly in setting up your own, or it may give you a glimpse of what your employers faced when they did it and indeed what they are still doing.We’re not asking for a huge business plan ready to present to a bank. We do want you to consider every aspect of setting up a business and we want it to be fun as well as practical.Important Notes1.KEEPING THE HEADINGS please use the template on the following pages2.You must write a minimum of 90 words per each section / question. 3.Include some pictures or diagrams to help decorate and demonstrate your business. You should add at least 1 x Chart and 2 x Images or Screen shots4.Do not Copy and Paste directly from the Internet or copy from books. It is important that you write your own words to demonstrate your understanding of each section.5.You must complete ALL sections, empty/missing sections means your Business Plan will berejected
Mission Statement Write your mission statement (this should be a short statement – 10-20+ Words)Mission Statement “To maximize business profitability by delivering superb therapeutic massage to the visitors in arelaxed, caring and professional environment” Describe how you came to this and what it means (90 words min)In UK, people highly prefer taking massage therapies that promote their wellbeing and quality of life.It not only assist individual to promote physical benefits but also helps in feeling stress- free, relaxed mindand promote self-esteem. It meet people health requirement and improve wellbeing. Unlike conventionalmedical treatment, now-a-days, people prefer complementary therapies prescribed by their doctor to feelbetter and enhance quality of life. Aromatherapy is a practice in which, plant oils and other aromacompounds are used by therapists to improve physical or psychological well-being. Reflexology is an aboutapplying pressure to hands and feet with specific finger, thumb and hand without using any compound whilstin hot stone massage, therapist uses warmed stones to deliver great experience to people.
Market ResearchWhat are the aims of the research? (90 words min)The aim of the market research is to examine people preference towards complementary therapeutic techniquesto assess the market demand. With the help of gaining in depth knowledge through a thoroughly research,reasons behind preferring alternatives ways of therapies like aromatherapy, reflexology and hot stone massageover conventional techniques will be examine. A scientific investigation aims at discovering the benefitsassociated with each of complementary therapies that enable business to succeed in the competitivemarketplace. How are you going to achieve this? (90 words min)The aim of the study will be satisfied through conducting a secondary market research in which alreadyavailable information will be used to determine people choices and preferences towards therapeutic ways andtechniques. By extracting material from different sites and other sources, prevailing demand in the marketabout complementary massage business practice would be assess. What are your results? (90 words min)From the analysis, it is found that aromatherapy is highly demanded because people believe in thebeneficial properties of oil and many of these helps people with cancer. There is a general believe amongpeople that they promote wellbeing, relieve stress, energize and refresh body. In this, lavender, rosemary,camomile, peppermint, majoram, lemon, jasmine, geranium and eucalyptus are some of the most popular oilsthat people demands. Oil works in two different ways as it absorbs through the skin into body tissues andstimulates sense smelling to set reaction. More importantly, people with cancer use it to strengthen theirimmunse system, fight against bacterial infection and strengthen circulation (Aromatherapy, 2017). Besidesthis, reflexology massage is preferred to increase immunity, feel energetic, free from pain, minimize stress andanxiety and for internal organ stimulation (Wallersteiner, 2012). Further, hot stone full body massage expandblood vessels that helps in encouraging flow of blood, relieving chronic pain, promote relaxation and reducestress. In the industry, currently, there are number of therapists who are delivering such facilities thus,prospective business will face competition from such business units. Conclusion (90 words min)
From the secondary market research, it becomes clear that currently, complementary therapies had replaced theconventional methods that provide experience that is more effective to people to strengthen their healthsituation and quality of life. The techniques are so helpful to improve blood circulation, immunisation systemand make individual relaxed and free of anxiety and stress.
Competitor AnalysisIt is important to appreciate your Competitors, as you will both have a common interest and fighting for the same business.What type of businesses are you competing with? (90 words min)The business will face direct tough competition from two of the leading complementary therapists that are TheFull Spectrum Centre Limited and Satori Complementary Therapy Centre. List of CompetitorsNameTheir ServicesOperating HoursPricesAre they busy?The Full Spectrum Centre Limited Crystal healingEar candlingReflexologyMassage therapy ReikiMonday to Friday: 9:00 – 21:45Saturday: 9:00 – 18:00Closed on SundayTreatment & healing: price range £10 - £100 ( based on time of 15 minutes to 180 minutes)£7-£25 each class£29-£69 each mini workshop Professional training: £199 - £1599Yes Satori Complementary Therapy Centre Crystal therapies Hot stone massageReflexologyAcupunctureAromatherapyReikiNutritional therapyTuesday: 9:30 – 8:00Wednesday: 9:30 – 5Thursday: 9:30 – 8:30Friday: 9:30 – 5Saturday: 9:30 - 2Sunday & Monday: ClosedAromatherapy: 60 min ; GBP 3590 minutes ; GBP 45 Hot stone: 30 minutes: GBP2560 minutes: GBP3590 minutes: GBP45Reflexology:60 minutes: GBP25 YesThe following Photo or Screen Shot or Chart represents some of my competition or analysis...
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