Components of Business Environment - Nestle
14 Pages3641 Words366 Views
Added on 2020-01-07
Components of Business Environment - Nestle
Added on 2020-01-07
ShareRelated Documents
TASK 1..........................................................................................................................................................41.1............................................................................................................................................................41.2............................................................................................................................................................41.3............................................................................................................................................................6TASK 2......................................................................................................................................................62.1............................................................................................................................................................62.2............................................................................................................................................................72.3............................................................................................................................................................8TASK 3..........................................................................................................................................................83.1............................................................................................................................................................83.2...........................................................................................................................................................93.3............................................................................................................................................................9TASK 4..........................................................................................................................................................94.1............................................................................................................................................................94.2..........................................................................................................................................................104.3..........................................................................................................................................................11CONCLUSION.............................................................................................................................................11REFERENCES..............................................................................................................................................12INTRODUCTIONIn the business environment there are various internal and external factors which can highly influence the business activities and function. In order to survive in the competitive
environment, corporation requires analyzing business environment in an effective manner so as itcan develop effective strategies and policies to compete with it. These environmental components influence business internal and external. Further it can be encompasses a set of conditions, economic, social, political or institutional in which industry operations and activities are conducted. When any organization is going to operate its business in the new market then there is required to analyze its entire internal and external components so as it can survive and compete in the new market. In this report , various internal and external components of business environment with respect of Nestle has been discussed. Further its corporate social responsibilitytoward the environment is also addressed in this report. Nestle is one of famous food processing corporation in the world which have more than 456 factories in 86 countries. The major objectiveof this report is to understand the business policy and practices that assist in reduce the impact of business environment.Figure 1Nestle productsTASK 11.1Every business organization wants to gain effective market share and profitability. Therefore, it develops such policies and strategies which assist in competitive environment. Every organization have their own criteria to attain its predetermined objective, goal and mission. Following are some organization which has their own purpose of business survival in the market-Hershey purpose- It is a public company which produces large variety of products such as chocolate, dairy products and baby food. It has more than 14800 numbers of workforce which continuously giving their effects in order to attain its predetermined goal (Botha, Kourie and Snyman, 2014). Hershey chocolates corporation have main objective is to change customers
mindset that chocolates are unhealthy. It have marketing strategies is to enter in the new market such as Canada, United states, Mexico, Brazils and other international locations. Hershey using effective promotional material in order to increase its chocolate sales. It main objective is to increase maximum market share further its vision is to become the first larges chocolate company in the world.Nestlé’s purpose- Nestle is the world largest food dairy food product company which have high quality product mix. It has been large numbers of differentiation in the market because its product have effective and quality feature. It positioned as health and nutrition corporation while targeting the health conscious customers throughout the world. Nestle have large numbers of products varieties of products such as juices, chocolate, noodles, breakfast cereals and baby food along with excellent quality and attractive packaging (Zhang and Huang, 2012). The major vision of corporation is to become the world largest dairy company and gain the maximum market share. It focuses on meet the different desires of customers every day by marketing and selling products of a consistency in high quality. In addition to this according to the survey it has been ascertained that nestle have major objective to produce and market food in such manner so as it can create value that can be sustained over the long term for customers, share holders, employees and investors. Nestle corporative objective is to be the best manufacture brand, whilstensuring that the nestle’ name is synonymous with the product of high quality.1.2As per the above discussion its has a been ascertained that nestle is dealing with large numbers of quality products and it have effective and strong brand image in the market. The cited venture is public company with over 250000 shareholders and only 1.5 % of its sales are generated in its home country and all but 12 of its factories are situated abroad. Cited venture stakeholders have largely influenced by the company decisions. These are that bodies of the corporation which directly of indirectly affects by the company policies, structure, strategies, growth and decline (TEbert and et.al., 2014). Company needs to considered these body at thetime of taking the business related decisions. All stakeholders have various objectives towards the company which are as follows-
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Business Environment of Nestlelg...
|13
|3488
|326
Marketing Strategy and Plan of Nestlelg...
|13
|3604
|220
Business Organisations and Environments in a Global Context Assignment Solutionlg...
|15
|3303
|309
External environment Assignment PDFlg...
|2
|850
|246
Source of Sustainable Competitive Advantagelg...
|11
|2781
|115
Marketing & Management: Nestle's Milo in Malaysialg...
|21
|5306
|330