Components of Business Environment - Nestle

Added on - 06 Jan 2020

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Business environmentof NestleTable of ContentsINTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................41.1............................................................................................................................................................41.2............................................................................................................................................................41.3............................................................................................................................................................6TASK 2......................................................................................................................................................62.1............................................................................................................................................................62.2............................................................................................................................................................72.3............................................................................................................................................................8TASK 3..........................................................................................................................................................83.1............................................................................................................................................................83.2...........................................................................................................................................................93.3............................................................................................................................................................9TASK 4..........................................................................................................................................................94.1............................................................................................................................................................94.2..........................................................................................................................................................104.3..........................................................................................................................................................11CONCLUSION.............................................................................................................................................11REFERENCES..............................................................................................................................................12INTRODUCTIONIn the business environment there are various internal and external factors which canhighly influence the business activities and function. In order to survive in the competitive
environment, corporation requires analyzing business environment in an effective manner so as itcan develop effective strategies and policies to compete with it. These environmentalcomponents influence business internal and external. Further it can be encompasses a set ofconditions, economic, social, political or institutional in which industry operations and activitiesare conducted. When any organization is going to operate its business in the new market thenthere is required to analyze its entire internal and external components so as it can survive andcompete in the new market. In this report , various internal and external components of businessenvironment with respect of Nestle has been discussed. Further its corporate social responsibilitytoward the environment is also addressed in this report. Nestle is one of famous food processingcorporation in the world which have more than 456 factories in 86 countries. The major objectiveof this report is to understand the business policy and practices that assist in reduce the impact ofbusiness environment.Figure1Nestle productsTASK 11.1Every business organization wants to gain effective market share and profitability.Therefore, it develops such policies and strategies which assist in competitive environment.Every organization have their own criteria to attain its predetermined objective, goal andmission. Following are some organization which has their own purpose of business survival inthe market-Hershey purpose- It is a public company which produces large variety of products such aschocolate, dairy products and baby food. It has more than 14800 numbers of workforce whichcontinuously giving their effects in order to attain its predetermined goal (Botha, Kourie andSnyman, 2014). Hershey chocolates corporation have main objective is to change customers
mindset that chocolates are unhealthy. It have marketing strategies is to enter in the new marketsuch as Canada, United states, Mexico, Brazils and other international locations. Hershey usingeffective promotional material in order to increase its chocolate sales. It main objective is toincrease maximum market share further its vision is to become the first larges chocolatecompany in the world.Nestlé’s purpose- Nestle is the world largest food dairy food product company which have highquality product mix. It has been large numbers of differentiation in the market because itsproduct have effective and quality feature. It positioned as health and nutrition corporation whiletargeting the health conscious customers throughout the world. Nestle have large numbers ofproducts varieties of products such as juices, chocolate, noodles, breakfast cereals and baby foodalong with excellent quality and attractive packaging (Zhang and Huang, 2012). The majorvision of corporation is to become the world largest dairy company and gain the maximummarket share. It focuses on meet the different desires of customers every day by marketing andselling products of a consistency in high quality. In addition to this according to the survey it hasbeen ascertained that nestle have major objective to produce and market food in such manner soas it can create value that can be sustained over the long term for customers, share holders,employees and investors. Nestle corporative objective is to be the best manufacture brand, whilstensuring that the nestle’ name is synonymous with the product of high quality.1.2As per the above discussion its has a been ascertained that nestle is dealing with largenumbers of quality products and it have effective and strong brand image in the market. Thecited venture is public company with over 250000 shareholders and only 1.5 % of its sales aregenerated in its home country and all but 12 of its factories are situated abroad. Cited venturestakeholders have largely influenced by the company decisions. These are that bodies of thecorporation which directly of indirectly affects by the company policies, structure, strategies,growth and decline (TEbert and et.al., 2014). Company needs to considered these body at thetime of taking the business related decisions. All stakeholders have various objectives towardsthe company which are as follows-
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