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Comprehensive Global Marketing Assignment

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Added on  2020-10-05

Comprehensive Global Marketing Assignment

   Added on 2020-10-05

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TO PRODUCE ACOMPREHENSIVE GLOBALMARKETING REPORT ON ANINTERNATIONAL MARKET FOR ASME
Comprehensive Global Marketing Assignment_1
EXECUTIVE SUMMARYIn the below report, Hedonism Drinks Limited Company had been chosen for thecomparative study of the global marketing report. Hedonism drinks limited is a UK based SMEwho sells wines, spirits etc. In this report internationalization motives had been discussed whichmight influence them to move into a new market. After this two international market where theywill operate have been compared which are United Kingdom and India. United kingdom hadbeen chosen as the first international Market as it the country where Hedonism drinks limitedoperates currently. India had been chosen as the second International market as the market forboth hard and soft drinks in India is quite good and is a growing market. Method of market entrychosen by hedonism Drinks was Joint Venture. It is a method where the company who wants toenter into that market can make a joint venture with a local company. Potential marketingstrategy that had been chosen by Hedonism Drinks Limited was Communication mix marketingstrategy. it is a marketing strategy which is also called promotion Mix strategy. In thisadvertising of the companies products, personal selling, public relations, direct marketing andsales promotions is involved.
Comprehensive Global Marketing Assignment_2
TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................1MAIN BODY...................................................................................................................................1Background of the company........................................................................................................1Internationalization motives.........................................................................................................2Global marketing Model..............................................................................................................3Method of Market Entry..............................................................................................................4Potential marketing Strategies.....................................................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
Comprehensive Global Marketing Assignment_3

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