Driverless Cars: Positioning for Competitive Advantage

Running head: COMPUTER INFORMATION SYSTEM
COMPUTER INFORMATION SYSTEM
Name of Student
Name of University
Author’s Note

1COMPUTER INFORMATION SYSTEM
Table of Contents
Introduction..........................................................................................................................2
Discussion............................................................................................................................2
How driverless cars have positioned itself for gaining competitive advantage...............2
Aspects relevant to the technology..................................................................................3
How it has responded to the market................................................................................4
How its position has changed in recent years..................................................................4
What it needs to do to succeed in this sector in next 2-5 years.......................................5
Conclusion...........................................................................................................................6
References............................................................................................................................8

2COMPUTER INFORMATION SYSTEM
Introduction
IT technology has introduced various innovations such as driverless cars, XB-1
Supersonic, XploR and many more. The technology that has been chosen for this assignment
includes driverless cars. Driverless cars have changed the way people get around. A driverless
car can be defined as a vehicle which can operate without the help of humans (Bates 2017). It is
able to guide itself without any conduction of humans; they have become concrete reality and
might make a way for the future systems in which computers take over the driving of humans.
Driverless cars are also known as autonomous cars, driverless cars, self-driving cars, robot cars
or autonomous vehicles (Zhang, Chen and Zhan 2018). This assignment described regarding the
ways with which this innovation has positioned itself for attempting a decent gain of competitive
advantage. Some aspects that are relevant to this technology such as pricing, features, functions,
core processors, speed and brand values have been discussed. The way it responds to the market
and how its position has changed in recent years, have also been discussed.
Discussion
How driverless cars have positioned itself for gaining competitive advantage
The technology that is being used behind the concept of driverless cars is still
development and testing. It can offer a decent level of competitive advantage for the business
after it is commercially available (Schlossberg, Millard-Ball and Shay 2018). The ways by which
the technology has positioned itself for this advantage are as follows