Computer Information System

Running head: COMPUTER INFORMATION SYSTEM 1
Computer Information System
Institution
Name

COMPUTER INFORMATION SYSTEM 2
Computer Information Systems
Big Data Analytics
ABC Co. Ltd owns retail stores in California. The most appropriate device and
technologies for use by the company include IBM Bb2 and Oracle Database 12c but the most
app. These are the most preferred database systems because they offer client support and
security. Also, the technologies are widely used and hence have a frequent update for bugs,
safety, and functionalities. The IoT devices that the company require include retail website,
mobile app, and servers.
Goals and Objectives
The selected devices and technologies constitute a part of big data analytics. In
business, big data providers and the ability to pursue new business models beside traditional
ones. In technology it seeks to provide new techniques and complexities to derive value from
the data. In technology, it brings economic advantages to the company. Big data analytics aim
to get solution to modern organizational problems. The data is analyzed to generate new
insights and intelligence about the market and target customers.
Company will use structured and unstructured data collected and stored in the
database systems to build models for analyzing buying behaviors, consumer opinions on the
products and analysis of competitors. The goal is to harness the available methods of
acquiring prospective customers through effective marketing such as campaigns, advertising,
and offers, etc. Also, giving data is used in politics that provide information on trends of
consumer thoughts and behaviors that help in marketing research for new products. The data
is essential in making projections on financial markets or political elections.
The database system selected will be deployed using servers through the company
website and mobile applications. Both the apps and websites will be used to for customer
services as well as gather data which will be stored in the databases for analytics. However,

COMPUTER INFORMATION SYSTEM 3
for optimum functioning of these devices and technologies, the company will be required to
invest in securing them from risks and cyber threats. It can be done using firewalls and anti-
viruses like Kaspersky and Cisco ASA 5500 Series.
Furthermore, the present computer systems and network will need to be upgraded to
meet the new standards of data management and internet connections. The employees will
also need to get training on new technologies use and security measures.
SWOT Analysis
IBM Bb2 and Oracle Database 12c Website, app, and servers
Strengths
i. Client
support
and
security
ii. Larger
consumer
data
iii. Implemen
tation of
data
analytics
iv. Improved
decision-
making
based on
data
collected
v. Better
visualizati
on of
modern
phenomen
a
Weaknesses
i. Expensi
ve to
impleme
nt
ii. Need
addition
al
security
technolo
gies
Strengths
i. Larger
customer
reach
ii. Company
bargaining
power
iii. Competitiv
eness
Weaknesses
i. Vulnerable to
insecurity
Opportunities
i. Artificial
intelligenc
e in data
mining
ii. Business
and
organizati
onal
learning
iii. Developm
Threats
i. Obsoles
cence of
humans
due to
technolo
gies like
human-
like
machine
s
Opportunities
i. Integration
of AI
technologi
es
ii. Open to
Threats
i. Cyberse
curity
ii. Consum
er
privacy