Health Promotion Strategies

This assignment delves into the realm of health promotion, emphasizing strategies for successful smoking cessation. It incorporates various theoretical frameworks and outlines practical methods, routines, plans, and strategies individuals can utilize to quit smoking. The document also references relevant research and publications that support the presented information.

Health Promotion

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Effects of socioeconomic influences on health (245)...........................................................1
1.2 Relevance of government sources in reporting on inequalities in health .............................2
1.3 Reasons for barriers to access health care.............................................................................2
TASK 2............................................................................................................................................3
2.1 Links between government strategies and smoking cessation programme. ........................3
2.2 Role as a professional in meeting government targets for health promotion in reducing the
number of smokers in UK...........................................................................................................3
2.3 Discuss the routines need to be carried out by the smokers in order to quit smoking?........4
Task 3 ..............................................................................................................................................5
3.1 Health beliefs relate to theories of health behaviour ............................................................5
3.2 Discuss the possible effects of potential conflicts with local industry on smoking .............5
3.3 Importance of providing relevant health related information on smokig to the public .......6
Task 4+5 .........................................................................................................................................6
4.1 Anti smoking promotion campaign will improve the health, extend life expectancy and
encourage healthy living in UK..................................................................................................6
4.2 Health promotion campaign supports the health promotion strategies of government ......8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The term health promotion is a type of process that aware the people about their health.
This process includes three components such as health education, service improvement and
advocacy. For the purpose of improving awareness among people, both government and private
agencies take appropriate steps. Present report covers the concept about health promotion.
Further, it helps to understand the effects of socio-economic influences on health and models of
health promotion. It also includes different models and factors that are included in health
promotion. Along with that, report describes the concept about developing promotional
campaign to meet the objectives which are defined in the given case scenario.
TASK 1
1.1 Effects of socioeconomic influences on health
The term socio-economics defines the way in which activities related to economy are
shaped and affected by social processes. It includes few factors such as income, employment
status, education level, housing, lifestyle choices and surrounding environment, etc. It is
evaluated that due to socio-economic factors, people start suffering with different types of health
related issues. In this context, there are also other factors like lifestyle choices, access to health
care facilities and discrimination which also affects the health of people. In society, improvement
in these factor could improve the health conditions in people (Prestin, Lyons and Wen, 2013). In
present scenario, many people are unemployed due to their lower level of education. In this
situation, when people are unemployed, they do not have enough money to buy shelter and food.
So, in homeless condition and without having proper meal, their health gets affected. In society,
people with low income sources are not able to access few things like education, nutritious foods
and health care facilities, etc. (Glanz, Rimer and Su, 2005). The unfavorable working conditions
with low income directly affect the health of an individual like stress related to life and finance.
There are also chances of health consequences like immune system issues, circulatory
complications and sudden fall or rise in blood pressure. In reverse condition, people who have
high level of education, income, lifestyle choices and good surrounding environment are
healthier as compared to others because they are able to have nutritious food and can access the
health care facilities on time.
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1.2 Relevance of government sources in reporting on inequalities in health
To improve the awareness about health among people, UK government takes many
initiatives to tackle the inequalities in health. In order to convey the health related messages,
government uses banners, hoardings newspaper and mass media. To find out the differences in
health status, few sources are used such as black report 1980, Acheson report 1998, HALS, HSF
and Marmot report 2010, etc. In 1998, a report named Acheson was published which defines the
presence of disparities among people that are related to various social classes. This report defines
the relationship between social class and health disparities. This Acheson report stated that in an
overall manner, morality rate is low but from all social classes, the upper class is facing rapid
decline in their morality. In the similar way, one more document named Skadon Mavro Report in
1980 describes the division of people in five classes (Edelman, Mandle and Kudzma, E201).
This report stated that in class 5, death rate was the highest like just double of class 1 rate. It was
expected that after introduction of welfare state, the gap between class 1 & 5 should be reduced
but it was continuously increasing. This document is also known as black report. For the purpose
of health promotion activities, government also carries out few surveys like health and life style
survey, census and health survey for England. These surveys were carried out to gain the
information about improvement in health conditions. Further, in the survey of census, each
family member was calculated as a single unit. With the help of this survey, it was found that
most of the people were dead just because of cancer.
1.3 Reasons for barriers to access health care
There are few factors present which act as a barrier to access the health care facilities.
These factors are like low income, lack of resources, physical issues, cultural factors, trust and
degree of education, etc. In this context, lack of communication also acts as a barrier because
when parents do not give proper guidance to their children then there are more chances that they
fall in improper and wrong activities. In society, it is also seen that many people just ignore their
health condition and assume it as a normal situation. Further, it is also analyzed that people with
low income sources do not prefer to consult doctors because they do not have enough money to
pay the fees of health professionals (Bullen and Walker, 2013). People from lower social class
backgrounds have poor health outcomes because they are not fully aware about health care
facilities which are available at low cost and free from government side. In this context, physical
disabilities also act as a barrier because these types of vulnerable people are not able to reach at
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the location of health care organizations (Ramasundarahettige, Landsman and Peto, 2013). The
presence of various types of tobacco is also one of the barriers because of which many people do
not prefer to consult the doctors. These types of people have more trust, faith and beliefs in the
religious and social customs. In this context, the lower level of education in people also
perceives medical science as a danger and they also feel fear to contact health care professionals.
TASK 2
2.1 Links between government strategies and smoking cessation programme.
In order to improve the health of people, government publishes various strategies to
reduce the level of smoking. In this context, government strategies are such as Healthy loves
healthy people 2010, choosing health 2005 and revised 2010 etc. Further, government also
promotes few campaigns such as smoking health harm campaign, fitness for work, chage life and
catch it bin it and kill it, etc. The link between government strategies and smoking cessation
programs are as follows:
Healthy Lives Healthy People 2010- For England, it is a tobacco control plan. This
publication was published under the government liberal democrat coalition. This publication
describes the commitment to stop the sales of tobacco by suggesting the idea of plain packaging
like it can help to reduce the number of smokers (Healthy Lives, Healthy People: our strategy for
public health in England, 2010).
Smoking Health Harm Campaign- This campaign was launched in 2012 by Department
of health. The aim of this campaign was to increase the awareness among smokers by
highlighting the direct damage of health from every single cigarette. In this campaign, they
conveyed the fact message that from smoking 15 cigarettes will surely lead them to cancer
disease. In this campaign, quit smoking kits were distributed free of charge(Korda and Itani,
2013).
With the help of anti smoking campaigns, large number of people was aware about the
dangers of smoking in health.
2.2 Role as a professional in meeting government targets for health promotion in reducing the
number of smokers in UK
For meeting the targets of government to reduce the number of smokers, my role as a
health care professional is like:
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To increase the awareness- This is an important role in smoking cessation program. As a
health care professional, my responsibility is to improve the awareness among people about the
danger and harm on health from smoking. In order to aware large number of people, I have to
interact and communicate with the smokers like face to face interaction. To convince them, I
have to show them real facts about diseases which were caused because of tobacco. In this
program, my role is to encourage the smokers to try to quit smoking. Further, in this context, I
will aware them about nicotine replacement therapy and medication (Bodenheimer, 2005).
To ensure and monitor- It is very essential to ensure that whether activities of smoking
cessation programs are meeting the objectives of quitting smoking or not. In this context, my role
is to monitor that whether other caring roles are following their roles and responsibilities or not.
As an officer, it is the responsibility to handle the queries of general people and smokers. To
work as an officer, it is important for me to clearly describe the roles and duties to all members
of this program so that they can effectively contribute in these anti smoking programs to achieve
the targets (Murray, Zentnerand Yakimo, 2013).
Contact with other professionals- At the time of communicating the smokers I will try to find
out the adverse effects of smoking on heir health and according to the disease I will contact with
other professionals who are specialist in that disease. So, they could give them proper guidance,
medicines and precaution to reduces the chances of risk about harmful diseases like ulcers and
cancers etc.
2.3 Discuss the routines need to be carried out by the smokers in order to quit smoking?
After consulting with doctors, it is very important to set the daily routines in effective
manner which will help to quit the smoking in fast manner. The routines which are need smokers
to be carried out by smokers are as follows:
 Hygiene- The smoker will try to protect themselves from unhealthy things which causes
illnesses. Good type of general and personal hygiene are effective ways to protect the
health.
 Healthy diet- Person who is trying to quitting the smoking habit, it is very important for
him to have the healthy meal. While adding the healthy diet in daily routine, the negative
which are causes firm smoking will be decrease. In order to reduce the effects of nicotine
in body, it is essential to take healthy diets. For this purpose leafy greens, fresh fruits and
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whole grain cereals should be added in diet. Herbal tea is also helpful for smokers
(McKenzie, Neigerand Thackeray, 2012).
 Relaxation- To reduce the stress, relaxation is essentially required for smokers.
 Physical activities- Smoking affects the ability of breathing because their lungs gets
affected from nicotine. For this purpose, smokers could do exercises and yoga. Both these
will help them to relieve from breathing problem. The physical activities require the more
oxygen and person starts to breathe more deeply. This situation will be beneficial for
smokers because their lungs will again start to work in effective way.
Task 3
3.1 Health beliefs relate to theories of health behaviour
The health beliefs include few factors such as external locus of control, infernal locus of
control and scientific medicines etc. In this context there are various types of theories are present
that are related to health behavior theories such as health belief model, reasoned action theory,
health action model and stages of change model etc. The HBM (Health belief model) is basically
a health behavior change model. This model is designed to define and predict the health related
behaviors. In the research of health behavior, this model is widely used by many researchers.
This model is basically based on the understandings which defines that an individual would like
to take the health related actions if he feels that by using the actions the adverse conditions of
health could be avoided in effective manner. Further the theory of reasoned action is basically a
model of psychology. The present theory is used in communication. With the help of this theory,
relationship between the human actions such as behavior and attitude is defined. This theory
predicts the human behavior on the basis of past attitudes (Glanz, Rimer and Su, 2005).
3.2 Discuss the possible effects of potential conflicts with local industry on smoking
While promoting the anti smoking campaigns there are chances of conflicts with local
industries related to tobacco. N this context, government has launches various strategies to
reduce the number of smokers but the tobacco related industries are not following the rules I
effective manner. With the help of media they advertise their tobacco products nationally.
Further, when the people start to protest against these people, then the chances of conflicts with
industries arise because there business is highly affected. If daily one smoker quit their smoking
habit then their customers size would be decreased. In this way the health promotions will affect
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their business. The government charges the high prices related to tax on the imported products.
The tobacco industries sometimes import the tobacco, in this situation they have to do
negotiation with the government (Doran, 2003). The negotiation process is related to the tax
payments. The tax related conflicts will also affect the customers because in conflict situation
company would charge the high prices of tobacco products. The person who is addicted would
like to willingly pay the high prices. At this time, government promotes the healthy living in
society while it also tries to increase the rates of taxes.
3.3 Importance of providing relevant health related information on smokig to the public
It is very important to convey the health related information to public because it would
help to increase their healthy living. By conveying the information to people, they would be ablr
to aware about the importance of healthy living. The conveyed message would alps help to
reduce the number of smokers. When the heath related information which includes the impact of
smoking on health, the people start to aware about the diseases which are caused by the smoking.
It would also help to reduce the early deaths which are caused due to smoking in early age.
When the awareness among people increases they start to take initiatives to improve their health.
They start to follow the healthy diets in this process their personal responsibilities also increases
because they make the daily routines to become healthy (Grey, Knafl and McCorkle, 2006). The
health related information should be given to parents because they could guide their children to
adopt healthy habits like cleaning, prefer hygienic things and eat healthy diets etc. With the help
of this, children have the proper knowledge about healthy living and in same way they will also
the information to their friends. If this cycle starts then the level of healthiness in country will
also increase. With the help of healthy promotions, the bad behavior and addiction will be at
lower level in future respect. The healthy promotions would help to improve the healthy living
standards of public. It evaluated that even one family start to maintain their healthy living then it
gives impact on few generations because the healthy practices are also related to behavior and
beliefs. With the help of information they would be aware about the symptoms and precautions
about communicable disease.
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Task 4+5
4.1 Anti smoking promotion campaign will improve the health, extend life expectancy and
encourage healthy living in UK
The objective of health promotion campaign are as follows:
 To increase the knowledge and importance of healthy living in people.
 To reduce the umber of smokers in society.
 To increase the awareness about the impact of smoking on health.
 To extend the life expectancy.
 To encourage the healthy living habits UK.
The motive of setting the objectives are to make a path which directs the all working people
towards the target. In this campaign, the main motive is to increase he awareness about the
negative effects of health on smoker and other surrounding people. It is set that through this
campaign, the number of smokers should be reduces in UK and people start to take care of thier
health in effective manner.
In this health promotion campaign, the targets are such as:
 Public
 Youngsters
 Smokers
 Families
 Children
With the help of many surveys, it is evaluated that in UK, the smokers are mainly the youngsters.
This is also the main reason behind the early age death. This health promotion campaign for anti
smoking is about 4 Days.
The strategies would be used in campaign are as follows:
 Use of marketing activities to promote the campaign like advertisement, newspaper, TV,
pamphlets and magazines etc.
 Quitting and motivational programs.
 Therapy like nicotine replacement, laser and acupuncture etc.
 Face to face counseling.
 Hospitality and medicine facilities.
 Exercise and yoga classes.
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At the initial stage, the permission would be taken from government to conduct the health
promotion campaign.
4.2 Health promotion campaign supports the health promotion strategies of government
The health promotion campaign is supporting the strategies of government. In this
context there are various types of acts and laws which are related to the health promotions such
as children and families safe act 2003 and health and safe at work place. The motive of
government strategies and this health promotion campaign is same such as reduce the number of
smokers etc. To make the campaign successful, it is specially conducted at special festivals and
occasions because at this time there are more chances of increment in number of smokers. For
promoting the campaign information about smoking, media tools are used because with the help
of this many people will be able to attract towards it. To achieve the objective, effective and
supportive environment is created, therapy related programs are also included. In the campaign,
special health care professionals, therapist, educationalist and nurses are involved which would
help the smokers to quit the smoking.
CONCLUSION
With the help of this report it is articulated that effective health promotions helps to
enhance the healthy living in people and they also get aware about their health. With the help of
this report it is evaluated that there are various types of models related to health promotion
could be used in promotional campaign. The report also describes that while increasing the
awareness regarding to health, the people will start to take proper initiatives to make their life
healthy. The report defines the methods, routines plans and strategies which could be used by
people who tries to quit smoking.
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REFERENCES
Glanz, K., Rimer, B., and Su, S., 2005. Theory at a Glance: A Guide for Health Promotion
Practice. 2. National Cancer Institute; Bethesda, MD.
Bodenheimer, T., 2005. helping patient improves their health-related behaviors: what system
changes do we need? Dis Manag. 8(5). pp.319–330.
Grey, M., Knafl, K., and McCorkle, R., 2006. A framework for the study of self- and family
management of chronic conditions, Nurs Outlook. 54(5). pp.278–286.
Doran, D., 2003. Nursing-Sensitive Outcomes: State of the Science. Jones & Bartlett; Sandbury,
MA.
McKenzie, J.F., Neiger, B.L. and Thackeray, R., 2012. Planning, implementing, & evaluating
health promotion programs: A primer. Pearson Higher Ed.
Murray, R.B., Zentner, J.P. and Yakimo, R., 2013. Health Promotion Strategies Through the
Life Span: Pearson New International Edition. Pearson Higher Ed.
Korda, H. and Itani, Z., 2013. Harnessing social media for health promotion and behavior
change. Health promotion practice. 14(1). pp.15-23.
Bullen, C. and Walker, N., 2013. Electronic cigarettes for smoking cessation: a randomised
controlled trial. The Lancet. 382(9905). pp.1629-1637.
Ramasundarahettige, C., Landsman, T. and Peto, R., 2013. 21st-century hazards of smoking and
benefits of cessation in the United States. New England Journal of Medicine. 368(4).
pp.341-350.
Edelman, C.L., Mandle, C.L. and Kudzma, E.C., 2013. Health promotion throughout the life
span. Elsevier Health Sciences.
Prestin, A., Lyons, C. and Wen, K.Y., 2013. Web 2.0 for health promotion: reviewing the
current evidence. American journal of public health, 103(1), pp.e9-e18.
Online
Healthy Lives, Healthy People: our strategy for public health in England, 2010. [Online].
Available through :<https://www.gov.uk/government/publications/healthy-lives-healthy-
people-our-strategy-for-public-health-in-england>. [Accessed on 26th February].
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