logo

Concept Of Globalization & Its Benefits To PRADA | Study

   

Added on  2020-02-05

8 Pages2810 Words405 Views
Political Science
 | 
 | 
 | 
INTERNATIONAL MARKETING MANAGEMENT1
Concept Of Globalization & Its Benefits To PRADA | Study_1

Table of ContentsIntroduction .........................................................................................................................................3How does globalization affect the international expansion of PRADA ..............................................3What are the most relevant environmental factors that affect PRADA's international expansion ......4What are the characteristics of the competitive advantage of PRADA, also considering the major changes occurring in the international fashion industry ......................................................................5Conclusion ...........................................................................................................................................72
Concept Of Globalization & Its Benefits To PRADA | Study_2

INTRODUCTIONGlobalization is the process in which a business entity enters into new market place for moreexpansion and diversification purpose. In such context, the present research has been made onPRADA which is one of the most populous Italian fashion brand specializes in leather handbags,travel accessories, shoes, perfumes and ready to wear articles. The study has critically discussed andanalyzed the concept of globalization and its benefits to PRADA and along with that, discussion hasalso been made on environmental factors that affects the international expansion process ofPRADA. Further, researcher has also discussed the ways through which PRADA can acquirecompetitive advantage from international expansion. HOWDOESGLOBALIZATIONAFFECTTHEINTERNATIONALEXPANSIONOF PRADA According to the general concept of Globalization, it can be said that it refers to the processof synergy and combination among the peoples, business and government of different countries.From the last ten years, globalization plays major role in fashion industry (Crane, 2000). The globalretailers capture the global consumers consumption patterns, culture and what is selling where bythe company and the expand the business in top selling areas. The PRADA which is a Italianfashion firm, global retailers expand the business activities in various countries for the economicgrowth. Hence, in such respect, if PRADA enters in international market place, the brand shouldhave to emphasize more on globalization so that it can acquire different advantages. Globalization increase free trade- The foremost advantages of globalization is that itincrease the free trade between the nations; hence PRADA can make use of this aspect for moredevelopment (Czinkota and Ronkainen, 2012). The advantages of increase free trade can allowPRADA firm to increase their economic growth by investing in international markets by theinvestors of well-developed countries.Global mass media tie world together - The customer have free and steady range to theproducts of foreign countries. Hence, globalization allows the business to provide the informationwhich is shared between the people and business around the world (Berthon, P. R. and et.al., 2012).Through globalization, PRADA is allowed to provide vital information about fashionable productsto different nations. Employment and income generation- Globalization can give PRADA huge marketopportunities for generating more income and revenue (Eng and Ozdemir, 2014). The fashion brandcan sell more goods and can also make more money which lead to income generation. The growthof new segments coming up of Prada in the various sectors of industry significantly lead to rise in3
Concept Of Globalization & Its Benefits To PRADA | Study_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
International marketing management of companies' operations
|11
|3007
|487

The Concept of International Marketing Prada
|10
|3254
|52

International Marketing Management Introduction
|12
|3074
|272

International Marketing Management Prada
|13
|3650
|103

An Analysis of International Marketing Strategy for PRADA's Expansion
|10
|2962
|207

Report on International Marketing Management - Prada
|15
|3285
|40