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Business Strategy Assignment : Rolls-Royce

   

Added on  2020-01-15

16 Pages6085 Words1357 Views
Business Strategy1
Business Strategy Assignment : Rolls-Royce_1
TABLE OF CONTENTSINTRODUCTION ...............................................................................................................................3TASK 1.................................................................................................................................................31.1 Analysing mission, vision, objectives, goals and core competences of Rolls-Royce Motor Cars 31.2 Key issues encountered in strategic planning of Rolls-Royce Motor Cars...............................41.3 Evaluating two different planning techniques which could be applied in Rolls-Royce Motor Cars.........................................................................................................................................................5TASK 2.................................................................................................................................................62.1 Conducting SWOT analysis and its strategic positioning .........................................................62.2 PEST analysis of Rolls-Royce Motor Cars................................................................................62.3 Explaining significance of stakeholder analysis........................................................................72.4 Designing a new strategy for Rolls-Royce Motor Cars with respect future goals ...................8TASK 3.................................................................................................................................................83.1 and 3.2 Analysing and evaluating four strategic options are available for Rolls-Royce Motor Cars to consider as future strategy of company and selection of appropriate future strategy for Rolls-Royce Motor Cars..................................................................................................................8TASK 4.................................................................................................................................................94.1 Roles and responsibilities of personnel in charge of implementing the strategy.......................94.2 Analysis of estimated resource requirements to implement the new strategy.........................104.3 Target and time scale for implementation of new business strategy........................................11CONCLUSION...................................................................................................................................11REFERENCES...................................................................................................................................132
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INTRODUCTIONBusiness strategy is a technique that provides a clear direction to the business and helps ineffective accomplishment of organizational goals and objectives. It also plays a key role in appropriatedesigning of business plan. It is a set of rules, regulations and policies that control every operation ofthe firm. In addition to this, business strategy also helps management to improve the level of profitmargin (Bocken, 2014). Business expansion activities can also be accomplished in the most suitablemanner through acceptability of business strategies. The key motive behind business strategy selectionis to hold balanced aspect between organizational objectives and practices. In order to understand the concept of business strategy, the current study will focus on workculture of Rolls-Royce Motor Cars. In this respect, it can be said that the organization is considered asan ultimate automobile manufacturer in the global market (Rolls-Royce Motor Cars. 2016). It wasfounded in year 1998. In the respect of such company, classification of products can be as Phantom,Ghost and Wraith. The present research will also have spot light on various procedures that are related to strategicplanning. It will also consider number of factors that assist in the formulation of new business strategy.It will also provide information regarding the approaches that will facilitate management of Rolls-Royce Motor Cars in selection and evaluation of strategies. Furthermore, it will also focus onimplementation activities that can boost the overall performance of organization. TASK 11.1 Analysing mission, vision, objectives, goals and core competences of Rolls-Royce Motor Cars Rolls-Royce Motor Cars is one of leading car manufacturing organizations in the world. Itmanufactures and distributes luxury class auto mobiles in the international market. Company operatesits business from headquarter situated in Goodwood, UK. Organisation is also considered as asubsidiary firm of BMW. Management of Rolls-Royce Motor Cars considers its vision and mission askey aspects in order to attain better success. Vision and MissionVision: “To provide services with perfection and take the best that exists in order to make itbetter for society”Mission: To provide mobility with comfort, style and speed. Company also believes indelighting the customers by offering excellent sales and after sales services (Rolls-Royce Motor Cars.2016).Goals and ObjectivesIn this respect, the key goal of Rolls-Royce Motor Cars is to provide the best mobility medium3
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by bringing innovation and style in its products and services. Company is focusing on continuousimprovement in its products to enhance livelihoods and quality of life. In addition to this,organization’s one of the key goals is to make the quietest convertible automobile in all over the world.Rolls-Royce Motor Cars also considers ethical or fair business practice as the most significant goal.Moreover, company also focuses on customer’s needs as critical aspect and provides customization incar. Core Competence of Rolls-Royce Motor CarsRolls-Royce Motor Cars focuses on various activities that provides competitive advantage tothe business firm and leads to impressive level of success. As there are availability of well-skilledemployees, so company focuses on manufacturing the safe as well as high performance cars.Organization uses high quality materials and ensures about quality aspects in order to accomplish theirobjectives effectively (Christersson, 2012). Cars are manufactured with a motive of involvingintegrated safety system. It also provides better opportunities in the market and attracts more customerstowards its products. Moreover, human resources of Rolls-Royce Motor Cars have expertise in design that alsoboosts its competitive advantage. In support of this, it can be said that unique design of productsattracts more and more customers towards business and leads firm to impressive level of success. Inaddition to this, it can also be asserted that company has implemented a certification program in whichproducts are certified as per the consideration of quality (Ghosal, 2015). In other aspect, qualitycertification and testing are also core competencies of Rolls-Royce Motor Cars. Core competency of4Illustration 1: Rolls-Royce DAWN
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