Assessing Influential Factors of Business Impacting Customer Satisfaction

The assignment aims to assess influential factors affecting customer satisfaction in Ryanair. It proposes that the airline should maintain an active presence on social media to track customer satisfaction and adopt continual procedures for observation. The study uses an interpretivist philosophy with an inductive approach, collecting primary and secondary data through qualitative analysis. The literature review suggests that customer services play a crucial role in ensuring customer satisfaction.

TITLE: "To assess such influential factors of business that directly impacts upon the satisfaction level of customers- A study on Ryanair".
Aims and objectives
"To assess such influential factors of business that directly impacts upon the satisfaction level of customers- A study on Ryanair".
 To interpret the factual concept of customer satisfaction.
 To depict the significance of maintaining the satisfaction level of customers in Ryanair.
 To explore such influential means those directly tend to affect the satisfaction level of customers in Ryanair.
 To propose some considerable strategies for raising the satisfaction level of the customers associated with Ryanair.
 Research methodology
Philosophy: Interpretivism
Approach: Inductive
Data collection: Primary and secondary
Data analysis: Qualitative
Literature review
As per the stated clause of Kriz, Gummesson and Quazi (2013), customer satisfaction is an eminent consideration of
almost all sorts of organisations where despite of their different nature of operations they are hereby required to render
prominent services to their associated clients. In context to which, the entities are hereby acclaimed to adopt such
impelling measures through which they can ensure the satisfaction level of their consumers. Customer services plays a
greater role in assuring the satisfaction level of the consumers where they can directly tend to conduct interviews with
the clients by taking their feedbacks, etc.
RECOMMENDATIONS
Ryanair should hereby refer to make an active presence on their social media website
to track the customer satisfaction level of their customers by adopting some continual
procedures of observance. This will support the enterprise to assure whether their
respective service users are enough contented from their offered services or not.
REFERENCES
Kriz, A., Gummesson, E. and Quazi, A., 2013. Methodology meets culture: Relational and Guanxi-oriented research in China. International Journal of Cross