Methodology meets culture: Relational and Guanxi-oriented research in China. REFERENCES Kriz, A., Gummesson, E. and Quazi, A., 2013
Added on 2020-01-07
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REFERENCESKriz, A., Gummesson, E. and Quazi, A., 2013. Methodology meets culture: Relational and Guanxi-oriented research in China.International Journal of CrossRECOMMENDATIONSRyanair should hereby refer to make an active presence on their social media websiteto track the customer satisfaction level of their customers by adopting some continualprocedures of observance. This will support the enterprise to assure whether theirrespective service users are enough contented from their offered services or not.Research methodologyPhilosophy: Interpretivism Approach: InductiveData collection: Primary and secondaryData analysis: Qualitative Aims and objectives"To assess such influential factors of business that directly impacts upon the satisfaction level of customers- A study on Ryanair".To interpret the factual concept of customer satisfaction.To depict the significance of maintaining the satisfaction level of customers in Ryanair.To explore such influential means those directly tend to affect the satisfaction level of customers in Ryanair.To propose some considerable strategies for raising the satisfaction level of the customers associated with Ryanair.Literature reviewAs per the stated clause of Kriz, Gummesson and Quazi (2013), customer satisfaction is an eminent consideration ofalmost all sorts of organisations where despite of their different nature of operations they are hereby required to renderprominent services to their associated clients. In context to which, the entities are hereby acclaimed to adopt suchimpelling measures through which they can ensure the satisfaction level of their consumers. Customer services plays agreater role in assuring the satisfaction level of the consumers where they can directly tend to conduct interviews withthe clients by taking their feedbacks, etc.TITLE: "To assess such influential factors of business that directly impacts upon the satisfaction level of customers- A study on Ryanair".
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