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Concept of Financial Accounting PDF

   

Added on  2021-01-01

9 Pages2664 Words181 Views
FINANCIALACCOUNTING
Concept of Financial Accounting PDF_1
Table of ContentsINTRODUCTION...........................................................................................................................1ANALYSIS......................................................................................................................................1PERFORMANCE FACTORS.........................................................................................................5CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................1
Concept of Financial Accounting PDF_2
INTRODUCTIONFinancial accounting is the specialized branch of accounting that keeps track of acompany's financial transactions. It is the process of preparing financial statements thatcompanies' use to show their financial position and performance to people outside the companyincluding customers, creditors, suppliers and investors (Ikbal and Al-Qdau, 2014). The aim ofthe report to determinant appropriate financial position of organisations by evaluating key ratios.The objective of this report managing customer interest. Criteria of this report is limited toanalysing financial aspects of both the organisations. In the context of this report selecting twocompanies are Whitbread Plc and Greenking Plc. Whitbread Plc is the UK's largest operators ofcoffee shops, hotels, and restaurants, with some of the UK's most successful hospitality brands.The company's brand sharp and strength focus on markets where there is great opportunity forstructural growth provide sustainable development potential for business. The company operatebusiness in two sections are first is premier inn and restaurants with over 785 hotels and morethan 72000 rooms across the UK. Second is Costa with over 2400 coffee shops in the UK, over1400 stores in 31 international markets. In presently trading company in hotels and restaurantsand coffee shops. Greene king Plc is the country's leading pub brewer and retailer, running over2900 pubs, hotels and restaurants in village, town and city centre high streets across Scotland,England and Wales. With a rich heritage of over 200 years, award winning beers, operatemanaged, tenanted, leased and franchised pubs from headquarters. In trading backgroundcompany from 1799 brewing beer and running pubs, no changes coming (Financial data of WTBplc, 2018). In this report covers analysis of accounting ratios of selected companies relating toperformance and financial status. Research on financial and non financial factors of twocompanies to know that how ratios affected to companies performance during the periods underreview. ANALYSISFor evaluate the relative performance and financial status of Whitbread Plc and Greeneking Plc through key ratios:1
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